Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas, 1st Edition

  • Bernhard Schroeder
  • Published By:
  • ISBN-10: 0814437206
  • ISBN-13: 9780814437209
  • DDC: 650.1
  • Grade Level Range: College Freshman - College Senior
  • 224 Pages | eBook
  • Original Copyright 2017 | Published/Released June 2017
  • This publication's content originally published in print form: 2017

  • Price:  Sign in for price



What if you could brainstorm innovative solutions to your company’s challenges? What if you could dream up new businesses that capture markets? What if you could tap the creative genius driving Silicon Valley’s success stories? The truth is you can! Analytical thinkers, numbers people, non-artists—everyone can generate imaginative ideas. All it takes is letting go of the “I’m not creative” mindset and employing a proven process. Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your mental box, reignite natural curiosity, and move step by step through a set of exercises that help both individuals and teams. From surroundings that spur interaction to culture that promotes creativity, this guide opens the door to imagination and limitless opportunity.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Other Frontmatter.
Half Title Page.
Introduction: Why Creativity Matters in Your Career and Life.
1: The Myths of Creativity and Innovation.
2: The Creativityworks Framework.
3: Mindset: Unleash Your Inner Creativity and Innovation.
4: Environment Matters: Leadership and Culture.
5: Habitat: Your Surroundings are Key.
6: Teams are Critical: Aspiration and Mission.
7: Brainstorming Rules and Practices.
8: Iteration and Innovation are Personal.
9: Phoenix List: Cia Tool for Everyone.
10: Ideagen: Map Your Solution.
11: Scamper Your Way to Innovation.
12: Blue Oceans are the Destination.
13: Tempero: The Parts are Greater Than the Whole.
14: Observation Lab: What Do You Really See?.
15: Marketplaces, Trends, and Innovators.
About the Author.
Copyright Page.