eBook DK Essential Managers: The Digital Revolution, 1st Edition

  • Alan Charlesworth
  • Published By:
  • ISBN-10: 0756665639
  • ISBN-13: 9780756665630
  • Grade Level Range: College Freshman - College Senior
  • 72 Pages | eBook
  • Original Copyright 2009 | Published/Released October 2011
  • This publication's content originally published in print form: 2009
  • Price:  Sign in for price

About

Overview

Like it or not, the digital revolution has swept the business world and, no matter how good you are at your job, if you don't have the technical tools to keep up you'll be left behind. Luckily, THE DIGITAL MEDIA REVOLUTION is here to get you up to speed and get the jump on the competition.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Contents.
Introduction.
1: Making Sense of the Digital World.
2: Understanding the Technology.
3: Being in a Digital World.
4: Using Social Media.
5: Using Consumers’ Content.
6: Communicating Digitally.
7: Digital Buying Behavior.
8: Marketing to an On-Line Audience.
9: Integrating Digital Marketing.
10: Retailing by Bricks and Clicks.
11: Marketing on Social Media.
12: Using Digital Public Relations.
13: Using an E-marketplace.
14: Creating an Effective Web Presence.
15: Defining Objectives.
16: Getting Started.
17: Developing the Website.
18: Making it Easier for Customers.
19: Developing Content.
20: Creating E-Commerce Sites.
21: Considering Globalization.
22: Analyzing Digital Footprints.
23: Digital Market Intelligence.
24: Promoting Through Digital Media.
25: Optimizing your Website.
26: Advertising On-Line.
27: Advertising Through Keywords.
28: Exploring DOOH Advertising.
29: Marketing through E-mail.
30: Communicating by E-mail.
Index.
Acknowledgments.