Cengage Learning

101 Tips for Making Money Online, 1st Edition

  • Jay Miletsky
  • Published By:
  • ISBN-10: 1305380886
  • ISBN-13: 9781305380882
  • DDC: 658.872
  • Grade Level Range: College Freshman - College Senior
  • 147 Pages | eBook
  • Original Copyright 2013 | Published/Released August 2014
  • This publication's content originally published in print form: 2013

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About

Overview

As the Web has grown, it has become a major hub of business and commerce, and millions of people are making money online every day. But it can be difficult to understand the best ways of generating income online. If you've ever dreamed of supplementing your income-or even making your primary living-via one of today's many online opportunities, this book will show you how. Jay Miletsky's 101 TIPS FOR MAKING MONEY ONLINE provides a wealth of tips and techniques for using the Web and its many resources to make money. Whether you're hoping for just a little extra income or you would like to start your own full-time Web-based business, this book's clear step-by-step guidance and clear examples will give you the help you need, including working with e-commerce, generating revenue through advertising, getting a site developed, driving traffic, and using social networking. This book will provide a plan of action that will help you increase, or replace, your income using the Web. Why not join the millions of people who are making money online and seeing their dreams come true? Let 101 TIPS FOR MAKING MONEY ONLINE show you how.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Dedication.
Acknowledgments.
About the Author.
Contents.
Introduction.
1: A Quick Look at Online as a Means for Generating Income.
2: There Is a Wide Range of Opportunities.
3: Be Realistic in Your Expectations.
4: Understand the Tech Startup Culture.
5: Where There Are Customers, There's Also Competition.
6: Consider Your Exit Strategy.
7: Launching Your Site.
8: Consider How Large You Want Your Site or Company to Get.
9: Understand Everything That Goes into a Site.
10: Figure out Your Initial Budget and Decide If You Need to Raise Funds.
11: Pick a Good Domain Name.
12: Choose the Right Hosting Services.
13: Use WordPress for Easy Site Management.
14: Development Help Doesn't Have to Be Expensive.
15: Look for Inexpensive Sources for Content.
16: Generating Revenue through Online Advertising.
17: Understand the Pros and Cons of Generating Revenue through Online Advertising.
18: Generating Revenue through Online Ads Is All about Content.
19: Get the Best Education.
20: Look at Sites Differently.
21: Understand the Most Popular Types of Online Ads.
22: Decide How You Want to Get Paid.
23: Make Sure at Least Some Display Ads Are above the Fold.
24: Create a Good Balance between Ads and Content.
25: Monetize Each Page.
26: Take the No-Sales Approach to Site Monetization.
27: Look to Generate Ad Revenue from Syndication.
28: Build Your Site around Something You like.
29: Don't Click Your Own Ads.
30: Use the Most Standard Ad Types and Sizes.
31: Form Relationships with Non-Google Ad Networks.
32: Go after Brands, Agencies, and Media Planners Directly.
33: Go above and beyond for Measurement.
34: Seriously Consider Adding Video to Your Site.
35: Consider Building an Advertising Waterfall.
36: Build the Traffic First; The Ad Networks Will Follow.
37: Rotate Display Ads for Extra Revenue, but Not Too Fast…and Don't Get Used to It.
38: Be Smart about Setting Ad Rates.
39: Keep the Content and the Ads Clean.
40: The Ads Won't Start Flowing Immediately.
41: The Checks Won't Start Flowing Immediately, Either.
42: Avoid Spikes.
43: Watch for Limits (Daily Limits, Frequency Caps).
44: Balance Traffic-Driving Efforts with Peak Ad Times.
45: Generating Revenue through E-Commerce.
46: Know What You Want to Sell.
47: Know the Basic E-Commerce Components.
48: Come Up with an Interesting Hook.
49: Buy Products from Other Online Stores before You Build an Online Store Yourself.
50: Use a Pre-Fab E-Commerce Product to Run Your Store.
51: Promote the Most Desirable Products on the Home Page, Above the Fold.
52: Change Up the Product Selection Often.
53: Decide on Your Preferred Payment Methods.
54: Set Up a Merchant Account.
55: Don't Skimp on Product Photos and Descriptions.
56: Site Design Matters.
57: Upsell When You Can.
58: Allow Comments and Reviews—Even Negative Ones.
59: Use Shipping and Handling to Generate More Revenue or Increase Sales.
60: Work out a Solid Distribution Method.
61: Make Sure You Have Enough Supply on Hand to Meet Demand.
62: Make Checkout Easy.
63: Stay in Touch.
64: Other Revenue Strategies.
65: Understand How the Subscription Model Works.
66: Consider What People Will Most likely Pay For.
67: Consider the Freemium Model.
68: Don't Price Yourself out of Contention.
69: Make Sure Making That First Payment Is Easy.
70: Getting Started.
71: Find a Niche.
72: Keep an Eye out for What People Want.
73: Update Often.
74: Market Your Store, and Don't Give Up!.
75: Understand How eBay Works.
76: If You've Never Used eBay Before, Start Small.
77: Get Started Selling.
78: It's All about the Reviews.
79: Don't Just List Items…Sell Them.
80: Some Freelance Services Are Tailor-Made for the Web.
81: Launch a Site to Present Yourself and/or Your Portfolio.
82: Take Advantage of the Many Web Resources for Outreach.
83: Get What You're Worth, but Be Aware of Other Freelancers’ Pricing.
84: Stay in Touch with Clients Digitally.
85: What Would You Do for $5?.
86: Domain Name Flipping.
87: Content Syndication.
88: Social Profile Updating and Writing.
89: Marketing Your Site.
90: Put Money aside for Your Marketing Program.
91: Plan out Your Marketing in Advance.
92: Determine Your Audience Profile and Where They're Located.
93: Should You Hire an Agency, or Do It Yourself?.
94: Set Goals and Measure Everything.
95: Marketing Starts with the Brand.
96: Start a Facebook Fan Page.
97: Jump-Start Your Fan Base.
98: Run Facebook-Only Campaigns.
99: Integrate Facebook into Your Site.
100: Use Other Pages to Build an Audience.
101: Run Facebook Ads.
102: Take Advantage of Promoted Posts.
103: Get Your Tweet On.
104: Use LinkedIn to Attract Businesses or Professionals.
105: Research Other Social Networks, but Don't Overdo It.
106: Know the Different Types of Online Advertising.
107: Use Google, but Don't Forget Bing.
108: Bonus Tip 1: Use Tier-Two and Remnant Providers…Sparingly.
109: Bonus Tip 2: Get Good at SEO.
110: Bonus Tip 3: I'll Mention Group Buying, Because Eventually You'll Be Curious.

Meet the Author

Author Bio

Jay Miletsky

Jay Miletsky is an online marketing veteran with more than 20 years of experience. Jay was previously the CEO and founder of Mango Marketing, developing branding strategies for a diverse set of clients including the NBA, Hershey's, JVC, Kraft, and others. Jay is the author of 11 globally distributed books, published by both Pearson Education and Cengage Learning. His titles include Perspectives on Marketing, Perspectives on Branding, and a widely adopted college textbook titled Principles of Internet Marketing.