Global Mobile Commerce: Strategies, Implementation and Case Studies, 1st Edition

  • Wayne W. Huang
  • Published By:
  • ISBN-10: 1599045605
  • ISBN-13: 9781599045603
  • Grade Level Range: College Freshman - College Senior
  • 432 Pages | eBook
  • Original Copyright 2007 | Published/Released January 2008
  • This publication's content originally published in print form: 2007

  • Price:  Sign in for price



In the age of wireless technology, mobile devices have accelerated the pace and effectiveness of business transactions to an unprecedented level.

Global Mobile Commerce: Strategies, Implementation and Case Studies provides a complete set of in-depth research investigations on global m-commerce strategies and technological standards, as well as case studies on the subject that elucidate the research through real-world examples. Comprehensively collecting theory, research, and practice, Global Mobile Commerce will prove to be a valuable reference to drive the current and future activities of academic researchers and practitioners alike, and a must-have addition to library collections.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Table of Contents.
Detailed Table of Contents.
1: Emerging M-Commerce Issues and Technologies.
2: From Mobility to True Nomadicity and Ubiquity: Discussing Fluidity, Metaspaces, Micromobility, and Multiple-Profiling.
3: The Future of M-Commerce: The Role of Bluetooth and WiMax.
4: M-Commerce Payment Systems.
5: Policy-Based Security for M-Commerce Networks.
6: Global M-Logistics in North America, Europe, and Asia: A Comparative Study of the Diffusion and Adoption of Standards and Technologies in Next Generation M-Logistics.
7: Issues in Europe.
8: Strategy Aligned Process Selection for Mobile Customer Services.
9: Exploring Mobile Service Business Opportunities From A Customer-Centric Perspective.
10: Exploring The Use Of Mobile Data Services In Europe: The Case of Denmark and Greece.
11: The Design of Mobile Television in Europe.
12: Mobile Business Process Reengineering: How to Measure the Input of Mobile Applications to Business Processes in European Hospitals.
13: Mobile Automotive Cooperative Services (Macs): Systematic Development of Personalizable Interactive Mobile Automotive Services.
14: Cross-Cultural Consumer Perceptions of Advertising Via Mobile Devices: some Evidence from Europe and Japan.
15: Issues in Asia Pacific.
16: Current Status of Mobile Wireless Technology and Digital Multimedia Broadcasting*.
17: Understanding the Organisational Impact and Perceived Benefits of Bluetooth-Enabled Personal Digital Assistants in Restaurants.
18: Strategies of Mobile Value-Added Services in Korea.
19: M-Commerce Market Development Scenarios in Korea: Focus on Changes aNd Their Mega Trends.
20: Individual Telecommunications Tariffs in Chinese Communities.
21: Issues in the Americas.
22: M-Commerce in The U.S. and China Retail Industry: Business Models, Critical Success Factors (CSFs), and Case Studies.
23: Perception of Mobile Technology Provision in Health Service.
24: The Implementation of Wi-Fi Technology In Higher Education in the United States.
Compilation of References.
About the Contributors.