Video Marketing For Dummies, 1st Edition

  • Published By:
  • ISBN-10: 1118240480
  • ISBN-13: 9781118240489
  • DDC: 658.872
  • Grade Level Range: 12th Grade +
  • 525 Pages | eBook
  • Original Copyright 2012 | Published/Released June 2014
  • This publication's content originally published in print form: 2012

  • Price:  Sign in for price



The For Dummies series is a favorite among marketers for providing easy guidance on the latest marketing trends. Over 600,000 copies of our marketing titles have sold since the first edition of Marketing  For Dummies sold in 1997. This book focuses on the growing world of video marketing and how to effective incorporate it into a marketing plan.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
About the Authors.
Authors’ Acknowledgments.
Contents at a Glance.
Table of Contents.
1: Introduction.
2: Creating Effective Marketing Videos.
3: Video Marketing from the Ground Up.
4: Integrating Video into Your Marketing.
5: Choosing Types and Styles of Marketing Videos.
6: Scripting the Right Message.
7: Preparing for Production.
8: Producing a Marketing Video on a Budget.
9: Finding the Perfect Location to Shoot.
10: Assembling Your Cast and Crew.
11: Making It Legal: Crossing the T's and Dotting the I's.
12: Shooting Your Video.
13: Gearing Up.
14: Let There Be Light.
15: Sounds Good: Getting Great Audio.
16: Conducting the Big Shoot.
17: Editing and Polishing Your Video.
18: Choosing Your Editing Software.
19: Planning First, Cutting Second.
20: Working with Music and Other Audio.
21: Adding Titles and Visual Effects.
22: Posting and Promoting Your Video.
23: Sharing Your Video on YouTube and Other Platforms.
24: Incorporating Marketing Videos into Your Website.
25: Promoting Your Video with Social Media.
26: Using Search Engine Optimization and Paid Ads.
27: Measuring Results and Improving Your Video.
28: The Part of Tens.
29: Ten Video Marketing Don'ts.
30: Ten Nonmarketing Uses for Business Video.
31: Ten Video Marketing Resources.