Direct Selling For Dummies, 1st Edition

  • Belinda Ellsworth
  • Published By:
  • ISBN-10: 1119076188
  • ISBN-13: 9781119076186
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 384 Pages | eBook
  • Original Copyright 2015 | Published/Released July 2017
  • This publication's content originally published in print form: 2015

  • Price:  Sign in for price



This guide is the perfect resource for anyone involved or interested in direct sales. Written by a 35-year veteran of this booming industry, this useful guide teaches you everything you need to know to achieve and maintain lasting success. You'll learn the insider tips that only the pros know, and how to structure your business, your time, and your customer relationships to optimize sales and achieve your goals. Compare party plans, multi-level marketing, and hybrid models to see where your talents fit best, and discover the most effective ways to promote your products and get people interested. You'll leverage social media as one of the most powerful tools in modern sales, and gain new ideas for recruiting, booking, and time management. With clear guidance and a fun, friendly style, this book gives you the strategies you need to be a direct sales success.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Contents at a Glance.
Table of Contents.
Exploring the Direct Sales Industry.
1: Direct Sales 101.
2: Choosing the Right Direct Sales Company.
3: Working with Different Direct Selling Models.
Building the Skills to Create a Successful Business.
4: Keeping a Positive Attitude.
5: Creating a Vision, Setting Goals, and Boosting Your Productivity.
6: Always Be Ready for Business.
Putting Sales Strategies into Practice.
7: Building Your Business on Bookings.
8: Planning a Launch Party or Show.
9: Hosting Successful Parties.
10: Coaching Your Host.
11: Social Selling: Direct Selling on Social Media.
12: The Power of One-on-One Selling.
13: Sustaining Growth: The Fortune Is in the Follow-Up.
Building an Organization.
14: Attracting New Team Members: Recruiting and Sponsoring.
15: Conducting Interviews.
16: Sponsoring New Recruits and Leading Teams.
17: Group Recruiting: Holding Opportunity Events.
Operating and Maintaining a Successful Business.
18: Managing Your Money Wisely.
19: Meeting and Communicating.
20: Networking to Grow Your Reach.
The Part of Tens.
21: Ten Mistakes to Avoid.
22: Top Ten Resources for Direct Sellers.
23: Ten Benefits of Direct Sales.
About the Author.
Author’s Acknowledgments.
Publisher’s Acknowledgments.
Wiley End User License Agreement.