Essential Managers: Ethical Business, 1st Edition

  • Linda Ferrell Auburn University
  • Published By:
  • ISBN-10: 0756657105
  • ISBN-13: 9780756657109
  • Grade Level Range: College Freshman - College Senior
  • 72 Pages | eBook
  • Original Copyright 2009 | Published/Released May 2010
  • This publication's content originally published in print form: 2009

  • Price:  Sign in for price



Ethical Business gives you the know-how to get results without getting ruthless. This book will teach you how to improve your bottom line and employee morale while listening to your conscience.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Other Frontmatter.
1: Understanding business ethics.
2: Succeeding through ethics.
3: Setting principles and values.
4: Setting out responsibilities.
5: Assessing benefits and risks.
6: Looking beyond borders.
7: Recognizing ethical issues.
8: Developing your radar.
9: Handling conflicts of interest.
10: Abusive behavior.
11: Avoiding discrimination.
12: Interpersonal relationships.
13: Protecting private data.
14: Dealing with dishonesty.
15: Selling ethically.
16: Avoiding greenwashing.
17: Implementing an ethics program.
18: Setting the context.
19: Setting an ethical code.
20: Leading ethically.
21: Monitoring the program.
22: Training in ethics.
23: Caring for your employees.
24: Managing ethical crises.
25: Looking beyond your organization.
26: Following standards.
27: Defining the role of stakeholders.
28: Accounting for your actions.
29: Checking your supply chain.
30: Investing ethically.
31: Celebrating best practice.

Meet the Author

Author Bio

Linda Ferrell

Linda Ferrell is Roth Professor of Marketing and Business Ethics at Auburn University, having previously served as chair of the marketing department. She was formerly the Distinguished Professor of Leadership and Business Ethics at Belmont University. She earned her Ph.D. in business administration with a concentration in management from the University of Memphis. She has also taught at the University of Tampa, Colorado State University, University of Northern Colorado, University of Memphis and University of Wyoming. In addition, she team-taught marketing strategy classes at Thammasat University in Bangkok, Thailand for 16 years. Dr. Ferrell's work experience as an account executive for McDonald’s and Pizza Hut’s advertising agencies supports her teaching of advertising, marketing strategy, marketing ethics and marketing principles. She has written for numerous professional publications, including the Journal of Public Policy & Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Business Ethics, AMS Review, Journal of Marketing Theory and Practice, Journal of Academic Ethics, Journal of Marketing Education, Marketing Education Review, Journal of Teaching Business Ethics, Marketing Management Journal and Case Research Journal. She has co-authored numerous books including BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, BUSINESS AND SOCIETY and INTRODUCTION TO BUSINESS. Dr. Ferrell is a past president of the Academy of Marketing Science and past president of the Marketing Management Association. She serves on the college advisory board for Cutco/Vector. She is also on the board, executive committee and academic advisory committee of the Direct Selling Education Foundation. She has served as an expert witness in cases related to advertising, business ethics and consumer protection.