Transforming Our Image, Building Our Brand: The Education Advantage, 1st Edition

  • Valerie J. Gross
  • Published By: Libraries Unlimited
  • ISBN-10: 1598847716
  • ISBN-13: 9781598847710
  • DDC: 027.473
  • Grade Level Range: 9th Grade - 12th Grade
  • 188 Pages | eBook
  • Original Copyright 2013 | Published/Released December 2014
  • This publication's content originally published in print form: 2013

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While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valued—and consequently what gets funded, and what gets canceled. Transforming Our Image, Building Our Brand: The Education Advantage examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands value—language that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Dedication Page.
1: Overview—The What and Why.
2: The Power of Language.
3: The Three Pillars Philosophy.
4: Supporting Strategic Vocabulary—Key Terms.
5: Supporting Strategic Vocabulary—A Few More Words.
6: Strategic Titles.
7: Tricks of the Trade.
8: Implementation—The how.
9: A+ Partners in Education.
10: Internal Steps.
11: Knock Their Socks Off.
12: Sensational Strategic Planning.
13: Strong Investment.
14: A New Era.
About the Author.