Social Media Audits, 1st Edition

  • Urs Gattiker
  • Published By: Chandos Publishing
  • ISBN-10: 1780634269
  • ISBN-13: 9781780634265
  • DDC: 658.872
  • Grade Level Range: College Freshman - College Senior
  • 300 Pages | eBook
  • Original Copyright 2014 | Published/Released September 2014
  • This publication's content originally published in print form: 2014

  • Price:  Sign in for price



Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional 'shout marketing' to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities.

Table of Contents

Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
List of Figures and Tables.
About the Author.
1: Setting the Stage, or What It's all About.
2: Looking under the Hood.
3: Who Is Driving?.
4: Plan Your Trip.
5: Driving with Better Benchmarks: The Data Game.
6: Start Your Engine.
7: Drive: Move beyond Impressions.
8: Quick Tune-Up.
9: With Traction and Insight, Everything Is Obvious.
10: Case Study – Bakery.
11: Case Study – Hospital.
12: Conclusion.