Editorial Advisory Board.
List of Reviewers.
Table of Contents.
Detailed Table of Contents.
1: E–Marketing Recent Issues and Emerging Practices.
2: Challenges and Opportunities of Consumer Empowerment in Online Reputation Management.
3: Competitive Advantage in Market Space: Implications of Relationship Marketing.
4: New Marketing Applications for the Internet.
5: Social Media Marketing: Prospects for Marketing Theory and Practice on the Social Web.
6: Digital Rights Management: Open Issues to Support E–Commerce.
7: Insights on E–Emerging Practices.
8: Mobile Marketing: The Imminent Predominance of the Smartphone.
9: Analyzing the Digital License Reselling Problem and Its Impact on E–Commerce.
10: Discovering Opinions from Customers' Unstructured Textual Reviews Written in Different Natural Languages.
11: Ethics and E–Marketing.
12: E–Marketing Recent Issues and Emerging Practices in Developed Countries.
13: Is Social Media Marketing Really Working? Its Impact on the Relationships among Market Orientation, Entrepreneurial Orientation, and Business Performance.
14: E–Marketing as an Antecedent to Online Fraud.
15: Credit Card Use and Risks in the E–Market: A Case Study in Melbourne, Australia.
16: Improving Consumer Performance and Perceived Service Quality in a New Type of Commercial Environment in 3D, Thanks to Embodied Virtual Sales Agents.
17: New Insights into Consumer Loyalty of Website–Services: The Quadratic Effect of Flow.
18: E–Marketing Recent Issues and Emerging Practices in Developing Countries.
19: E–Government in Less Developed Countries.
20: The Impact of Internet Adoption on the International Marketing of the Jordanian Banking Sector: Some Emerging Practices.
21: Exploring the Role of Technology Readiness in Developing Trust and Loyalty for E–Services.
Compilation of References.
About the Contributors.