The Business of Sports, 1st Edition

  • Dennis R. Howard University of Oregon
  • Published By:
  • ISBN-10: 1573567000
  • ISBN-13: 9781573567008
  • DDC: 796.06
  • Grade Level Range: College Freshman - College Senior
  • 1500 Pages | eBook
  • Original Copyright 2008 | Published/Released June 2010
  • This publication's content originally published in print form: 2008

  • Price:  Sign in for price



Yes, sports is big business. Estimates of total annual U.S. spending on sporting goods and services range from $250 to $560 billion a year, and spending related to organized sports alone has been estimated at $200 billion. The Business of Sports throws light on the subject by exploring the business and economic dynamics of the industry from a diverse array of perspectives that cover the industry's macroeconomic, management, and marketing/promotion issues.

Volume 1 documents the current size, scope, and magnitude of the sports industry in the U.S. and abroad -- including the U.K. and China. It also examines the importance of the world's most visible sporting events, like the Olympics, and the impact of sporting events broadcast around the world.

Volume 2 takes an in-depth look at the sports industry from an economic perspective. The volume delves into the inner workings of leagues and teams, covering economic issues from the design of sports leagues to franchise financial valuations to salary caps to labor relations.

Volume 3 fills the gap between scholarly research on sport and practitioners working in the industry. Topics include evaluating talent, maintaining managerial efficiency, analyzing statistical performance indices, and assessing the noneconomic benefits of professional sports. Business and sports are a potent mix of two of the strongest forces moving our society today. And, as the stratospheric salaries of professional athletes indicate, the industry is going through major growth and change. To make sense of it all, it helps to understand the underlying economic principles driving the business decisions made daily by owners and managers in all corners of the world. The unique, multivolume format of The Business of Sports allows sports nuts, journalists, business people, and students to explore the wide variety of issues that fuel the world's crazy passion for all things athletic.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
1: The Scope of the Sports Industry in the United States.
2: The Profitability of Sports Teams: International Perspectives.
3: Perspectives on the Sports Industry in China.
4: Mega-Events: The Effect of the World's Biggest Sporting Events on Local, Regional, and National Economies.
5: The Financing and Economic Impact of the Olympic Games.
6: New Revenue Streams in Professional Sports.
7: The European Perspective on Team Ownership, Competitive Balance, and Event Impacts.
8: U.S. Sports Leagues through the Economic Crystal Ball.
9: The Big Business of College Sports in America.
10: Sport in the Digital Domain.
About the Editors and Contributors.
Index 1.

Meet the Author

Author Bio

Dennis R. Howard

Dennis R. Howard is a professor of sports marketing in the University of Oregon¿s Lundquist College of Business, where he teaches sports business courses at the James H. Warsaw Sports Marketing Center. Dennis formerly served as the Director of the Graduate Program in Sport Management at The Ohio State University. Dr. Howard is a past recipient of the Earle F. Ziegler Award, the highest honor awarded by the North American Society for Sport Management. He has authored or co-authored three books and numerous articles on sport and leisure industry topics. In 2001, Professor Howard was named a Research Fellow by the North American Society for Sport Management for his contributions to the field. He has served as a consultant to the NFL, several major league teams, and a number of intercollegiate athletic departments on a range of facility financing and development projects. Dr. Howard is a graduate of the University of Oregon (BS), the University of Illinois (MS), and Oregon State University (PhD). He served on the faculty at Texas A&M, Pennsylvania State University, and The Ohio State University, before returning in 1997 to his alma mater in Eugene. As a member of the Lundquist College of Business faculty, Dr. Howard has received the Undergraduate Teaching Award and the Harry R. Jacobs Distinguished Teaching Award.