Best Customers: Demographics of Consumer Demand, 7th Edition

  • Published By:
  • ISBN-10: 1935114891
  • ISBN-13: 9781935114895
  • Grade Level Range: College Freshman - College Senior
  • 774 Pages | eBook
  • Original Copyright 2010 | Published/Released December 2010
  • This publication's content originally published in print form: 2010

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In Best Customers experts and novices alike can see at a glance who spends the most and who controls the largest market share - often surprisingly different - on over 300 products and services that are organized into 21 chapters that focus on entertainment, groceries, transportation, etc. - everything a consumer might buy. Based on unpublished data - you can't find this on the Internet - from the Bureau of Labor Statistics' valuable Consumer Expenditure Survey, Best Customers brings you insights into household spending by householder age, income, type, race and Hispanic origin, region of residence, and educational attainment.

Each item's data table is accompanied by text that identifies the best customers, analyzes spending patterns, describes spending trends for the product over the past few years, and predicts future trends based on changing demographics.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Table of Contents.
1: Alcoholic Beverages.
2: Apparel.
3: Computers.
4: Education.
5: Entertainment.
6: Financial Products and Services.
7: Furnishings and Equipment.
8: Gifts for People in Other Households.
9: Groceries.
10: Health Care.
11: Household Services.
12: Housekeeping Supplies.
13: Personal Care.
14: Reading Material.
15: Restaurants and Carry-Outs.
16: Shelter.
17: Telephone.
18: Tobacco Products.
19: Transportation.
20: Travel.
21: Utilities.
About the Consumer Expenditure Survey.
Percent Reporting Expenditure and Amount Spent, Average Quarter 2008.
Spending by Product and Service, Ranked by Amount Spent, 2008.
Household Spending Trends, 2000 to 2008.