Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution, 1st Edition

  • Published By:
  • ISBN-10: 1605664138
  • ISBN-13: 9781605664132
  • Grade Level Range: College Freshman - College Senior
  • 299 Pages | eBook
  • Original Copyright 2009 | Published/Released August 2009
  • This publication's content originally published in print form: 2009

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Provides insight into the globalization of e-commerce and the minimization of the digital divide between developed and developing countries. Specifically addresses and explains the adoption and proliferation of global e-commerce.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Table of Contents.
1: E–Commerce: A Global Phenomenon.
2: Introduction to E–Commerce.
3: E–Commerce Background.
4: Service Quality for Global Consumers.
5: Service Quality of E–Commerce for Global Consumers.
6: Global Quality Management Practice for E–Commerce.
7: Adoption, Proliferation, and Resistance: Impact and Globalization.
8: E–Commerce Diffusion: Critical Factors Affecting Diffusion of E–Commerce.
9: Diffusion of E–Commerce in Developed and Developing Countries: Comparative Studies.
10: E–Commerce Adoption in Developing Countries.
11: Influencing Factors and the Acceptance of Internet and E-Business Technologies in Maritime Canada's SMEs: An Analysis.
12: Effect of Proliferation and Resistance of Internet Economy: Understanding Impact of Information and Communication Technology in Developing Countries.
13: Globalization of E–Commerce: Cultural Adaptation.
14: Globalization and Relevant Strategy for E–Commerce.
15: Culturally Customizing International Web Sites.
16: A Cultural Perspective on Web Site Localization.
17: Conclusion, Implications, and Future Trends.
About the Authors.