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Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia, 1st Edition

  • Robert North Roberts
  • Published By:
  • ISBN-10: 0313380937
  • ISBN-13: 9780313380938
  • DDC: 324.70973
  • Grade Level Range: 9th Grade - College Senior
  • 1241 Pages | eBook
  • Original Copyright 2012 | Published/Released April 2013
  • This publication's content originally published in print form: 2012

  • Price:  Sign in for price



Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia is an easy-to-use reference work designed to encourage students and anyone interested in democratic politics to undertake a greater understanding of this complex aspect of American political life.


  • CHOICE Outstanding Academic Title 2012

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Guide to Related Topics.
Timeline of Presidential Campaigns, Significant Moments.
Abortion Controversy.
Advance Agent of Prosperity.
Advance Person.
Ad Watches.
Affirmative Action.
Ailes, Roger (1940–).
All the Way with Adlai.
All the Way with JFK.
All the Way with LBJ.
All White Primary.
America First.
America for the Americans.
America is Back, Standing Tall.
America Needs a Change.
American Exceptionalism.
American Party.
Americans for Prosperity.
Americans for Tax Reform.
Amnesty Issue.
Are You Better Off than You were Four Years Ago?
Attack Ads.
Australian Ballot.
Baby Boomers.
Back to Normalcy.
Ballot Roll-Off.
Banners, Political.
Battleground State.
"Bear in the Woods" Campaign Ad.
Beck, Glenn (1964–).
Better a Hole in the Shoe than a Hole in the Head.
A Better Man for a Better America.
Bill Ayers Controversy.
Blaine, Blaine, James G. Blaine, the Continental Liar from the State of Maine.
Bleeding Kansas.
Bloody Chasm.
Bloody Shirt Politics.
Blue State.
"Boston Harbor" Campaign Ad.
Bowling Alone.
Boys on the Bus.
Bread-and-Butter Issues.
Bridge to Nowhere.
Buckley v. Valeo (1976).
Building the Bridge.
Building the Bridge to the 21st Century.
Bull Moose Party.
Butterfly Ballot.
Cable News Network (CNN).
Campaign Ads.