Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community, 1st Edition

  • Published By:
  • ISBN-10: 1118331575
  • ISBN-13: 9781118331576
  • DDC: 659.2
  • Grade Level Range: College Freshman - College Senior
  • 216 Pages | eBook
  • Original Copyright 2013 | Published/Released June 2014
  • This publication's content originally published in print form: 2013

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Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully? The book will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.

Table of Contents

Front Cover.
Other Front Matter.
Half Title Page.
Title Page.
Copyright Page.
Figures and Tables.
The Authors.
1: Why Are Online and Mobile Channels so Important to Nonprofits Today?.
2: Guiding Principles for Anytime Everywhere.
3: Advocacy Anytime Everywhere.
4: Fundraising Anytime Everywhere.
5: Community Building Anytime Everywhere.
6: Multichannel Strategies in Action.
7: Equipping Your Organization for Anytime Everywhere.
8: Transitioning to Anytime Everywhere.
9: Conclusion: Disrupting the Nonprofit Sector.