Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling, 1st Edition

  • Published By:
  • ISBN-10: 1118611357
  • ISBN-13: 9781118611357
  • DDC: 658.8
  • Grade Level Range: 12th Grade +
  • 480 Pages | eBook
  • Original Copyright 2013 | Published/Released June 2014
  • This publication's content originally published in print form: 2013

  • Price:  Sign in for price



Most people are visual learners, not readers.  This book would give people a way to easily access the strategies and tactics in Book Yourself Solid.  The book provides a true understanding of why self-promotion is a critical factor to success.  Michael helps the reader adopt this perspective and then provides the strategies, techniques, and skills necessary to get more clients and increase profits. Reengineering the book from a visual perspective has given Michael new ways of explaining the material. This new book has transformed the Book Yourself Solid system into a more compelling and easy to consume playbook for the business owner.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Other Frontmatter.
Michael's Story: Free at Last.
How to Use This Book.
1: Your Foundation.
2: The Book Yourself Solid Red Velvet Rope Policy.
3: Why People Buy What You're Selling.
4: Develop a Personal Brand.
5: How to Talk about What You Do.
6: Building Trust & Credibility.
7: Credibility & Likability.
8: The Book Yourself Solid Sales Cycle Process.
9: The Book Yourself Solid Keep in Touch Strategy.
10: The Book Yourself Solid Information Products Strategy.
11: Perfect Pricing & Simple Selling.
12: Perfect Pricing.
13: Super Simple Selling.
14: The 6 Core Self-Promotion Strategies.
15: The Book Yourself Solid Networking Strategy.
16: The Book Yourself Solid Direct Outreach Strategy.
17: The Book Yourself Solid Referral Strategy.
18: The Book Yourself Solid Speaking Strategy.
19: The Book Yourself Solid Writing Strategy.
20: The Book Yourself Solid Web Strategy.
Final Thoughts.
About the Authors and How to Reach Them.
Other Backmatter.