Cultural and Technological Influences on Global Business, 1st Edition

  • Bryan Christiansen
  • Published By:
  • ISBN-10: 1466639679
  • ISBN-13: 9781466639676
  • DDC: 658.3008
  • Grade Level Range: College Freshman - College Senior
  • 352 Pages | eBook
  • Original Copyright 2013 | Published/Released July 2013
  • This publication's content originally published in print form: 2013

  • Price:  Sign in for price



Technology is a key driver behind the effects of contemporary globalization on business and other organizations worldwide. Understanding this phenomena in connection with the impact of cultural variations can help improve business and product life cycles in an era in which corporate capital and liquidity buffers must be increased for unexpected developments in global markets.Cultural and Technological Influences on Global Business is a leading publication in its field emphasizing the importance of deeply exploring the effects of cultures and technologies on the global business sector. This reference source is beneficial for professionals, researchers, and practitioners who wish to broaden their understanding of the direct relationship between culture and technology in the international business realm.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Editorial Advisory Board.
Table of Contents.
Detailed Table of Contents.
1: Globalization and Human Resources Management: Managing the Diverse Workforce in Global Organizations.
2: International Diversity Management: Examples from the USA, South Africa, and Norway.
3: Business Intelligence Solutions for Decision-Making in Global Organizations.
4: Foreign Market Entry Mode Choice: Internal and External Perspectives.
5: Measuring the Effects of Advertising Polysemy on Branding.
6: Exploring the Use of Performance Measurements in Arab Manufacturing Firms.
7: Making Agile Development and Offshoring Practice Successful on Global Software Development Project.
8: A Synthesis of Globalisation, Business Culture and E-Business Adoption in Vietnam.
9: Optimizing International Joint Venture (IJV) Ownership Structures: A Technology and Knowledge Transfer-Linked Productivity Growth Perspective.
10: Promoting Global Virtual Teams Across the Globe: Cross–Cultural Challenges and Synergies.
11: Industrial and Organizational (I/O) Psychology: The Roles and Purposes of I/O Practitioners in Global Businesses.
12: Towards an Integrated Approach for Leading and Managing Transcultural Virtual Teams.
13: The Role of Market Orientation in Internationalization of SMEs.
14: The Role of Culture in Developing Disruptive Innovation in Domestic Firms.
15: Work–Groups Conflict at PetroTech–Italy, S.R.L.: The Influence of Culture on Conflict Dynamics.
16: Knowledge Management and Its Challenges in Global Business.
17: Culture and Websites Interaction: Issues and Perspectives.
18: Qualitative Research: Ex Cultura.
19: The Effects of Culture on Planning and Technology in the Internationalisation of Medellín's SMEs.
20: Evaluating UK Intra-National Outsourcing to North Staffordshire.
21: Managerial Communication in the Global Cross–Cultural Context.
22: Local Embeddedness and Expatriates' Effectiveness for Knowledge Transfer within MNCs: A Cultural Perspective.
23: Networking Through Cultures: Communicative Strategies in Transnational Research Teams.
24: Cultural Influence on Global Assessment of Higher Education Service Quality: The Case of Central Queensland University, Australia.
25: Quality Management: An Evolutionary Cross–Cultural Perspective.
26: Tourism E–Booking and ‘E–Purchasing’: Changes in a 5–Year Period.
27: Entry Strategies and Distribution Channels of Italian SMEs in the Chinese Market.
28: A Comparative Analysis of Functionalities of,, and SiebelCRM.
Compilation of References.
About the Contributors.