Best Customers: Demographics of Consumer Demand, 6th Edition

  • Published By:
  • ISBN-10: 1935114565
  • ISBN-13: 9781935114567
  • DDC: 339.470973
  • Grade Level Range: College Freshman - College Senior
  • 775 Pages | eBook
  • Original Copyright 2009 | Published/Released March 2010
  • This publication's content originally published in print form: 2009

  • Price:  Sign in for price



In Best Customers experts and novices alike can see at a glance who spends the most and who controls the largest market share - often surprisingly different - on over 300 products and services that are organized into 21 chapters that focus on entertainment, groceries, transportation, etc. - everything a consumer might buy. Based on unpublished data - you can't find this on the Internet - from the Bureau of Labor Statistics' valuable Consumer Expenditure Survey, Best Customers brings you insights into household spending by householder age, income, type, race and Hispanic origin, region of residence, and educational attainment.

Each item's data table is accompanied by text that identifies the best customers, analyzes spending patterns, describes spending trends for the product over the past few years, and predicts future trends based on changing demographics.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Table of Contents.
1: Introduction.
2: Alcoholic Beverages.
3: Alcoholic Beverages.
4: Alcoholic Beverages Purchased on Trips.
5: Beer and Ale at Home.
6: Beer and Ale at Restaurants and Bars.
7: Whiskey and Other Alcohol (except Beer and Wine) at Home.
8: Whiskey and Other Alcohol at Restaurants and Bars (except Beer and Wine).
9: Wine at Home.
10: Wine at Restaurants and Bars.
11: Apparel.
12: Household Spending on Apparel, 2007.
13: Boys' Apparel.
14: Children's Shoes.
15: Coin-Operated Apparel Laundry and Dry Cleaning.
16: Girls' Apparel.
17: Infants' Apparel.
18: Jewelry.
19: Men's Apparel.
20: Men's Shoes.
21: Professional Apparel Laundry and Dry Cleaning.
22: Sewing Materials.
23: Watches.
24: Women's Apparel.
25: Women's Shoes.
26: Computers.
27: Household Spending on Computers, 2007.
28: Computer Information Services.
29: Computer Software and Accessories for Nonbusiness Use.
30: Computers and Computer Hardware for Nonbusiness Use.
31: Internet Services Away from Home.
32: Repair of Computer Systems for Nonbusiness Use.
33: Education.
34: Household Spending on Education, 2007.
35: Books and Supplies, College.
36: Books and Supplies, Elementary and High School.
37: Tuition, College.
38: Tuition, Elementary and High School.
39: Tuition, Vocational and Technical Schools.
40: Entertainment.
41: Household Spending on Entertainment, 2007.
42: Admission to Sports Events (Including on Trips).
43: Athletic Gear, Game Tables, and Exercise Equipment.
44: Bicycles.
45: Cable and Satellite Television Services.
46: Club Memberships (Civic, Recreational, Social).
47: Compact Disks, Audio Tapes, and Records.
48: Fees for Participant Sports (Including on Trips).
49: Fees for Recreational Lessons.
50: Film.
51: Installation of Television Sets.
52: Live Entertainment for Catered Affairs.
53: Motorized Recreational Vehicles (Including RVs and Boats).
54: Movie, Theater, Amusement Park, and Other Admissions (Including on Trips).
55: Musical Instruments and Accessories.
56: Personal Digital Audio Players.
57: Pet Food.
58: Pet Purchase, Supplies, and Medicines.
59: Pet Services.
60: Photo Processing.
61: Photographer's Fees.
62: Photographic Equipment.
63: Rental of Party Supplies for Catered Affairs.
64: Satellite Radio Service.
65: Sound Components, Equipment, and Accessories (Including Radios and Tape Recorders).
66: Stamp and Coin Collecting.
67: Streamed and Downloaded Audio.
68: Television Sets.
69: Toys, Games, Hobbies, and Tricycles.
70: Veterinary Services.
71: Video Cassette Recorders and Video Disc Players.
72: Video Cassettes, Tapes, and Discs.
73: Video Game Hardware and Software.
74: Video Tape, Disc, and Film Rental.
75: Financial Products and Services.
76: Household Spending on Financial Services, 2007.
77: Accounting Fees.
78: Bank Service Charges.
79: Cash Contributions to Charitable Organizations.
80: Cash Contributions to Educational Organizations.
81: Cash Contributions to Political Organizations.
82: Cash Contributions to Religious Organizations.
83: Cash Gifts, Other than Charitable, Educational, Political, or Religious.
84: Cemetery Lots, Vaults, Maintenance Fees.
85: Child Support.
86: Contributions to Retirement Accounts (Nonpayroll Deposits).
87: Credit Card Membership Fees.
88: Deductions for Government Retirement.
89: Deductions for Private Pensions (Payroll Deductions).
90: Deductions for Social Security.
91: Finance Charges, except Mortgage and Vehicle.
92: Funeral Expenses.
93: Insurance, Life and Other Personal Except Health.
94: Legal Fees.
95: Lottery and Gambling Losses.
96: Occupational Expenses.
97: Safe Deposit Box Rental.
98: Shopping Club Membership Fees.
99: Support for College Students.
100: Tax, Federal Income (Net, After Refund).
101: Tax, State and Local Income (Net, After Refund).
102: Furnishings and Equipment.
103: Household Spending on Furnishings and Equipment, 2007.
104: Appliances, Kitchen, Small Electric.
105: Appliances, Major.
106: Bathroom Linens.
107: Bedroom Furniture, Except Mattresses and Springs.
108: Bedroom Linens.
109: Closet and Storage Items.
110: Curtains and Draperies.
111: Decorative Items for the Home.
112: Floor Coverings, Nonpermanent.
113: Floor Coverings, Wall-to-Wall.
114: Housewares.
115: Infants' Equipment and Furniture.
116: Kitchen and Dining Room Furniture.
117: Kitchen and Dining Room Linens.
118: Lamps and Lighting Fixtures.
119: Laundry and Cleaning Equipment.
120: Living Room Chairs.
121: Living Room Tables.
122: Mattresses and Springs.
123: Outdoor Equipment.
124: Outdoor Furniture.
125: Plants and Fresh Flowers, Indoor.
126: Power Tools.
127: Sewing Materials for Household Items.
128: Sofas.
129: Wall Units, Cabinets, and Other Furniture.
130: Gifts for People in Other Households.
131: Household Spending on Gifts for People in Other Households, 2007.
132: Gifts of Appliances and Housewares.
133: Gifts of Education Expenses.
134: Gifts of Entertainment.
135: Gifts of Food.
136: Gifts of Health Care Expenses.
137: Gifts of Household Equipment.
138: Gifts of Household Textiles.
139: Gifts of Housekeeping Supplies.
140: Gifts of Infants' Apparel.
141: Gifts of Jewelry.
142: Gifts of Men's and Boys' Apparel.
143: Gifts of Transportation.
144: Gifts of Women's and Girls' Apparel.
145: Groceries.
146: Household Spending on Groceries, 2007.
147: Apples.
148: Artificial Sweeteners.
149: Baby Food.
150: Bacon.
151: Bakery Products, Frozen and Refrigerated.
152: Baking Needs and Miscellaneous Products.
153: Bananas.
154: Biscuits and Rolls.
155: Bread and Cracker Products.
156: Bread, Other than White.
157: Bread, White.
158: Butter.
159: Cakes and Cupcakes.
160: Candy and Chewing Gum.
161: Carbonated Drinks, Colas.
162: Carbonated Drinks, Noncolas.
163: Cereal, Ready-to-Eat and Cooked.
164: Cheese.
165: Chicken, Fresh and Frozen.
166: Citrus Fruit Other than Oranges.
167: Coffee, Instant and Freeze-Dried.
168: Coffee, Roasted.
169: Cookies.
170: Crackers.
171: Cream.
172: Dairy Products Other than Butter, Cheese, Cream, Ice Cream, and Milk.
173: Desserts, Prepared.
174: Eggs.
175: Fats and Oils.
176: Fish and Seafood, Canned.
177: Fish and Shellfish, Fresh.
178: Fish and Shellfish, Frozen.
179: Flour.
180: Flour, Prepared Mixes.
181: Frankfurters.
182: Fruit, Canned.
183: Fruit, Dried.
184: Fruit-Flavored Drinks, Noncarbonated.
185: Fruit, Fresh, Other than Apples, Bananas, and Citrus.
186: Fruit, Frozen.
187: Fruit Juice, Canned and Bottled.
188: Fruit Juice, Fresh.
189: Fruit Juice, Frozen.
190: Ground Beef.
191: Ham.
192: Ice Cream and Related Products.
193: Jams, Preserves, and Other Sweets.
194: Lettuce.
195: Lunch Meats (Cold Cuts).