Marketing Research for Beginners: A Practical Handbook (eBook), 1st Edition

  • Dr Khoo Hong Meng Nanyang Technological University
  • Published By:
  • ISBN-10: 9814410276
  • ISBN-13: 9789814410274
  • DDC: 658
  • Grade Level Range: College Freshman - College Senior
  • 532 Pages | eBook
  • Original Copyright 2012 | Published/Released June 2012
  • This publication's content originally published in print form: 2012

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Meet the Author

Author Bio

Dr Khoo Hong Meng

Dr Khoo Hong Meng holds a MSc in International Marketing, and a PhD in Relationship Marketing. She has consulted for the private education industry and taught in numerous executive education programs in Singapore. Currently, she is a Senior Teaching Fellow at the Nanyang Business School, teaching Research Methods to both undergraduate business students, as well as conducting classes for the International Study & Visit Programme for Norway. Dr Khoo’s regional marketing experiences, which include commercializing new products, testing marketing product prototypes, participating in clinical trials of medical devices, and registering new products for marketing in the Asia Pacific region, are testimonies to the various social research she has undertaken at an applied level.