The International Encyclopedia of Media Studies, 1st Edition

  • Editor: Angharad N. Valdivia
  • Published By:
  • ISBN-10: 1444361503
  • ISBN-13: 9781444361506
  • DDC: 302.23
  • Grade Level Range: College Freshman - College Senior
  • 4324 Pages | eBook
  • Original Copyright 2013 | Published/Released August 2013
  • This publication's content originally published in print form: 2013

  • Price:  Sign in for price



Truly global in scope and covering a diverse range of topics, The International Encyclopedia of Media Studies provides the definitive resource for students, scholars, and faculty in this rapidly evolving and dynamically complex field. The Encyclopedia brings together cutting-edge scholarship from over 200 contributors, arranged thematically across 6 volumes edited by an international team of the world's best scholars and teachers.  The volumes explore the history and foundations of the field; production; content and representation; audience and interpretation; media effects and cognition; and the future of the field. Each opens with an accessible introduction that also serves as a stand-alone overview of the particular theme. Reflecting the diversity of the field, the full breadth of Media Studies quantitative and qualitative methodologies is covered within these 175 essays, including the important contributions made by the social scientific paradigm in terms of effects and cognition; humanistic and historical approaches; and the Political Economic paradigm.  Rather than pitting these approaches against each other, the encyclopedia includes them in productive conversation with each other and creates a new dimension of understanding. Chapters offer in-depth explorations of the historical background and recent developments, problems and challenges, and future opportunities for research that have evolved within the discipline. The Encyclopediais also available online on Wiley Online Library, offering you 24/7 access, downloadable chapters, and powerful browsing and searching functionality. Visit



  • Angharad N. Valdivia

Table of Contents

Front Cover.
The Editors.
Title Page.
Copyright Page.
Contents of Volume I: Media History and the Foundations of Media Studies.
Full Contents.
Contributors to Volume I.
General Editor's Acknowledgments.
Media Studies: The Interdiscipline of the Present and the Future.
Mapping the Field of Media History.
1: Approaches.
2: Left Behind: End Times for a Media History Paradigm.
3: The Two Marxes: Bridging the Political Economy/Technology and Culture Divide.
4: The Conditions of Media's Possibility: A Foucauldian Approach to Media History.
5: Race/Ethnicity in Media History.
6: Approaches to Gender and Sexuality in Media History.
7: The History of the Book.
8: Moments.
9: Writing.
10: The Enlightenment and the Bourgeois Public Sphere (Through the Eyes of a London Merchant-Writer).
11: Journalism History: North America.
12: Journalism History: Europe.
13: Journalism History: Korea.
14: Journalism History: China.
15: Communications Networks in the United States: From Chappe to Marconi.
16: “Quickening Urgency”: The Telegraph and Wire Services in 1846–1893.
17: Photography.
18: Moving Images: Portable Histories of Film Exhibition.
19: Sound Histories: Communication, Technology, Media, and Fidelity.
20: Television.
21: The Culture Industries.
22: Advertising and Consumer Culture: A Historical Review.
23: The Rise of the Professional Communicator.
24: The New World Information and Communication Order: An Idea That Refuses to Die.
25: Text, Translation, and the End of the Unified Press.
26: Media and Mobility.
27: Foundations.
28: Communication and Democracy: The Roots of Media Studies.
29: The Chicago School of Sociology and Mass Communication Research: Rise, Rejection, Incorporation, and Rediscovery.
30: Propaganda Studies: The US Interwar Years.
31: Frankfurt School, Media, and the Culture Industry.
32: The Rise and Fall of the Limited Effects Model.
33: The Political Economy of Communication: An Idiosyncratic Presentation of an Emerging Subfield.
34: Unmasking Class and Tradition: Questioning Recuperative History and Affiliation in Cultural Studies.
Volume 1 Index.
Title Page.
Contents of Volume II: Media Production.
Contributors to Volume II.
Media Studies: The Interdiscipline of the Present and the Future.
Making Media Production Visible.
1: Production Regimes and Infrastructures.
2: The Governance of Communication and Culture: Regularizing the Regimes of Production and Consumption.
3: Media Production and Information Policy: Growth Through Replication.
4: The Slippery Slopes of “Soft Power”: Production Studies, International Relations, and the Military Industrial Media Complex.
5: Television-Set Production in the Era of Digital TV.
6: Citizenship and Media Ownership.
7: The Cultural Industries and the Organization of Production.
8: Music in the New Capitalism.
9: Whither the Professional Book Publisher in an Era of Distribution on Demand.
10: “This Is What I Need, This Is What Will Travel”: Television Programs in the Era of Transition.
11: How Should We Think About Audience Power in the Digital Age?.
12: Product and Content Flows.
13: A Critical Analysis of Cultural Imperialism: From the Asian Frontlines.
14: Hollywood's Presence in Latin America: Production Participation to Distribution Dominance.
15: Global Ugly Betty: International Format Trade and the Production of National Adaptations.
16: The Comings and Goings of Key Scenarios: TV Fiction, Culture, and Transnational Flows in Postcolonial Kinshasa.
17: Production Work and Practices.
18: Why Has News Production in the United States Remained Stable at a Time of Great Change?.
19: The Production of Mediated Performance.
20: Imagination and Censorship, Fiction and Reality: Producing a Telenovela in a Time of Political Crisis.
21: Distributed Creativity in Film and Television: Three Case Studies of Networked Production Labor.
22: YouTube Stylo: Writing and Teaching with Digital Video.
23: Production Cultures.
24: Queer Broadcasts: Backstage Television, Insider Material, and Media Producers.
25: Hollywood Elsewhere: The Runaway Locations Industry and Transnational Production Cultures.
26: Transformations and Tactics: The Production Culture of the Hong Kong Film Industry.
27: Youth as Cultural Producers / Cultural Productions of Youth.
28: The Ethics of Production.
29: “What's TV Good for?”: Views of Producers of Television for Children around the World.
30: Is Media Work Good Work?: A Case Study of Television Documentary.
31: Community Media Production: Access, Institutions, and Ethics.
32: Neglected Elements: Production, Labor, and the Environment.
Volume 2 Index.
Title Page.
Contents of Volume III: Content and Representation.
Contributors to Volume III.
Media Studies: The Interdiscipline of the Present and the Future.
Technology, Convergence, and Power: Current Trends in Text-Based Approaches to Media Studies.
1: Persuasion and Information.
2: Understanding Hypercommercialized Media Texts.
3: And Now a Click from Our Sponsors: Changes in Children's Advertising in the United States.
4: Women's Portraits Present in Print Fashion Advertisements: A Content Analysis of Spanish Fashion Magazines from 2002 to 2009.
5: Marketing Militarism to Moms: News and Branding after September 11th.
6: From Second-Wave to Poststructuralist Feminism: Evolving Frameworks for Viewing Representations of Women's Sports.
7: “Honey-Drenched, Rags to Riches, Good versus Evil Stories”: The Telenovela as a Cultural Referent in the US Press.
8: Changes in the News Representation of Minorities Over the Course of 40 Years of Research.
9: Is There Local Content on Television for Children Today?.
10: Entertainment.
11: The Evolution of Hollywood Latinidad: Latina/o Representation and Stardom in US Entertainment Media.
12: Queer Gazing and the Popular: A Study on the Representational Strategies of Queer Representations in Popular Television Fiction.
13: Mediated Portrayals of Masculinities.
14: Shifting Contours of Indian Womanhood in Popular Hindi Cinema.
15: Portrayals of Female Scientists in the Mass Media.
16: “She's the Real Thing”: Filming the Nostalgic Past through Vietnamese Women.
17: Chinese Cinema at the Millennium: Defining “China” and the Politics of Representation.
18: Violent Content on US Television: A Historical Overview of the Research.
19: Interaction and Performance.
20: Blogging Culture: Content and Representation in Blogs.
21: Blogging the Third Wave?: Citizens' Media, Intimate Citizenship, and Everyday Life.
22: Videogame Content: Game, Text, or Something Else?.
23: Rethinking Violent Videogame Content: Conceptual Advances and Directions for Future Research.
24: Transmedial Aesthetics: Where Form and Content Meet – Film and Videogames.
25: Recent Trends in Research on Health Portrayals in the Media: From TV, Newspapers, and Magazines to Websites, YouTube, and Manga.
26: Canadian (Re)Presentation: Media, First Peoples, and Liveness in the Museum.
27: Calypso and the Performance of Representational Politics.
Volume 3 Index.
Title Page.
Contents of Volume IV: Audience and Interpretation.
Contributors to Volume IV.
Volume Editor's Acknowledgments.
Media Studies: The Interdiscipline of the Present and the Future.
Studying the Elusive Audience: Consumers, Readers, Users, and Viewers in a Changing World.
1: Expanding the Horizons of Audience Studies.
2: The Audience in the Graduate Curriculum: Training Future Scholars.
3: Fostering Surprise and Productive Discomfort in Audience Studies through Multi-Sited Ethnography.
4: Studying Audiences with Sense-Making Methodology.
5: The Abbreviated Field Experience in Audience Ethnography.
6: Practicing Reflexivity in and Out of the Field.
7: Studying Addiction: My Journey through the Landscape of Telenovela Consumption.
8: The Reflexive Self: The Expressive Subject in Makeover Television and Audience Research.
9: Reflexivity in Data Analysis: Constructing Narratives of Family Digital Media Use in, Through, and for Public Engagement.
10: Media Ethnography: Thickness and Force.
11: Nomadic Scholarship: Translocal Approach to Audience Studies.
12: Finding and Engaging Global Audiences.
13: Mythic Viewing: Reality in Indian Audiencehood.
14: “Unity in Diversity?”: South African Women's Reception of National and Global Images of Belonging.
15: A Framework for Audience Study of Transnational Television.
16: Language and Indian Film Audiences: From Political Economy to Ethnography.
17: Watching Telenovelas in Brazil: Mediating the Everyday.
18: China's Media Transformation and Audience Research.
19: Using Ethnography to Understand Everyday Media Practices in Australian Family Life.
20: Comprehending Online Audiences.
21: Beyond the Active Audience: Exploring New Media Audiences and the Limits of Cultural Production.
22: Counting, and Accounting for, Online Audiences.
23: Always at Crossroads: Studying Online/Offline Intersections as a Postcolonial Feminist Researcher.
24: Studying Online News Audiences: Trends, Issues, and Challenges.
25: Empowering Audiences as Citizens.
26: Health, Culture, and Power: Understanding Women Audiences of Health Media.
27: Participation Beyond Production: Possibilities for Reception and Ritual in the Study of Activist Audiences.
28: Audiences as Citizens: Insights from Three Decades of Reception Research.
29: Citizenship, Communication, and Modes of Audience Engagement: Exploring Alternative Voices in the Public Sphere.
Volume 4 Index.
Title Page.
Contents of Volume V: Media Effects/Media Psychology.
Contributors to Volume V: Notes on Contributors.
Volume Editor's Acknowledgments.
Media Studies: The Interdiscipline of the Present and the Future.
Changes and Continuities in the Media Effects Paradigm.
1: Theories and Processes/Processing.
2: Theories of/about Effects.
3: Mapping the Psychology of Agenda Setting.
4: Cultivation Theory: Television Fiction as a Vector of Socialization.
5: Framing and Priming Effects: Exploring Challenges Connected to Cross-Level Approaches in Media Effects Research.
6: Examining Media Effects: The General Aggression and General Learning Models.
7: Perceptions of Media and Media Effects: The Third-Person Effect, Trust in Media, and Hostile Media Perceptions.
8: Internal Mechanisms: Enjoyment, Appeal, and Physiological Response.
9: Uses and Gratifications: A Social and Psychological Perspective of Media Use and Effects.
10: Media Entertainment as a Result of Recreation and Psychological Growth.
11: Selective Exposure to Violent Media: A Synthesis of the Research and Theoretical Overview.
12: Media Message Processing and the Embodied Mind: Measuring Bodily Responses to Open the Black Box.
13: Thoughtless Vigilantes: Media Violence and Brain Activation Patterns in Young Viewers.
14: Evidence of Effects.
15: On Views of Self, Others, and Events.
16: Gender-Role Socialization in the Twenty-First Century.
17: Race and News Revisited: The Content and Effects of Problematically Framing the News.
18: The Influence of Media Exposure on the Formation, Activation, and Application of Racial/Ethnic Stereotypes.
19: The Relationship between the Media, the Military, and the Public: Examining the Stories Told and Public Opinion.
20: On Personal Health and Social Well-Being.
21: Understanding the Role of Cognition and Media in Body Image Disturbance and Weight Bias in Children, Adolescents, and Adults.
22: Tracing the Course of Reality TV Effects Research.
23: Media-Related Fear: Short-Term and Enduring Consequences.
24: Callous/Malice: An Examination of Desensitizing and Aggression-Causing Media Effects.
25: Sex on Television: A Review of Socialization Effects and the Role of Context and Individual Differences.
26: In the Political Arena.
27: Political TV Advertising and Debates.
28: News and Political Entertainment Effects on Democratic Citizenship.
29: Exploring Relations between Political Entertainment Media and Traditional Political Communication Information Outlets: A Research Agenda.
30: Digital Democracy: How the Internet Has Changed Politics.
31: On/Of Persuasion.
32: Advances in Public Communication Campaigns.
33: Effects of Social Marketing: Potential and Limitations.
34: Using Message Framing in Health-Related Persuasion: Theory and Evidence.
35: The Intended and Unintended Effects of Advertising on Children.
36: The Young Audience.
37: Media Use and Effects on Learning and Development.
38: Media Use, Scholastic Achievement, and Attention Span.
39: The Educational Impact of Television: Understanding Television's Potential and Limitations.
40: Prosocial TV Content: Children's Interpretations and Responses.
41: The Effects of Internet Communication on Adolescents' Psychosocial Development: An Assessment of Risks and Opportunities.
42: Mediating and Mitigating Effects.
43: Boom or Boomerang: A Critical Review of Evidence Documenting Media Literacy Efficacy.
44: The Role of Parental Mediation in the Development of Media Literacy and the Prevention of Substance Use.
45: The Impact of Media Policy on Children's Media Exposure.
Volume 5 Index.
Title Page.
Contents of Volume VI: Media Studies Futures.
Contributors to Volume VI.
Media Studies: The Interdiscipline of the Present and the Future.
Introduction: Media Studies Futures, Past and Present.
1: The Future of Media Studies: Theory, Methods, Pedagogy.
2: Media Studies: Diagnostics of a Failed Merger.
3: In Praise of Concept Production: Formats, Schools, and Nonrepresentational Media Studies.
4: Betting on YouTube Futures (for New Media Writing and Publishing).
5: Media Visualization: Visual Techniques for Exploring Large Media Collections.
6: The Future of Game Studies.
7: The Study of the Internet in Latin America: Achievements, Challenges, Futures.
8: Social and Mobile Media Futures.
9: The Prehistoric Turn? Networked New Media, Mobility, and the Body.
10: The Waning Distinction between Private and Public: Net Locality and the Restructuring of Space.
11: How to Have Social Media in an Invisible Pandemic: Hepatitis C in the Time of H1N1.
12: Mobile Handsets from the Bottom up: Appropriation and Innovation in the Global South.
13: Media Industry and Infrastructure Futures.
14: The End of James Cameron's Quiet Years.
15: Infrastructural Changeover: The US Digital TV Transition and Media Futures.
16: The 800-Pound Gorillas in the Room: The Mobile Phone and the Future of Television.
17: Preemption, Premediation, Prediction: The Politics of Betting on the Future.
18: Journalism and Media Policy Futures.
19: The Decline of Modern Journalism in the Neo-Partisan Era.
20: Reconstructing Accountability: Essential Journalistic Reorientations.
21: Mending the Gaps: Connecting Media Policy and Media Studies.
22: Interactivity, Affect, and the Future of Media Subjectivities.
23: From Audiences to Media Subjectivities: Mutants in the Interregnum.
24: Future Directions for Political Communication Scholarship: Considering Emotion in Mediated Public Participation.
25: The Future of New Media: Embodying Kurzweil's Singularity in Dollhouse, Battlestar Galactica, and Gamer.
26: “It's a Nigger in Here! Kill the Nigger!”: User-Generated Media Campaigns Against Racism, Sexism, and Homophobia in Digital Games.
27: From “The Ultimate Display” to “The Ultimate Skinner Box”: Virtual Reality and the Future of Psychotherapy.
28: Whose Future? Children, Youth Cultures, and Digital Media.
29: Mapping ICT Adoption among Latin American Youth.
30: South Asian Digital Diasporas: Remixing Diasporic Youth Cultures.
31: Fear and Hope: The Politics of Childhood and Mobile Media.
32: What Future? Or, the Unsustainable Present.
33: Artificial Life on a Dead Planet.
34: The Dead-End of Consumerism: The Role of the Media and Cultural Industries.
35: Media Armageddons and the Death of Liberal Biopolitics.
36: Greening Cultural Labor: The Future of Media Accounting.
Volume 6 Index.