Oversubscribed: How to Get People Lining Up to Do Business with You, 1st Edition

  • Daniel Priestley
  • Published By:
  • ISBN-10: 0857086189
  • ISBN-13: 9780857086181
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 224 Pages | eBook
  • Original Copyright 2015 | Published/Released June 2017
  • This publication's content originally published in print form: 2015

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About

Overview

Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?

In this book, entrepreneur and bestselling author Daniel Priestley explains why…and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.

Table of Contents

Front Cover.
Other Frontmatter.
Title Page.
Copyright Page.
Dedication.
Contents.
Introduction.
Principles for Becoming Oversubscribed.
1: Demand and Supply Set the Price.
2: Separate Yourself from the Market.
3: The Four Drivers for a Market Imbalance: Innovation, Relationships, Convenience and Price.
4: Buying Environments Create Buyers.
5: It’s OK to be Different.
6: Value is Created in the Ecosystem.
7: Nothing Beats Being Positively Remarkable.
The Campaign Driven Enterprise Method: Turning Principles into Strategy.
8: Campaign Planning: Know Your Capacity, who It's for and When you can Deliver It.
9: Build Up to Being Oversubscribed.
10: Release When Oversubscribed.
11: Remarkable Delivery.
12: Celebrate and Innovate.
You, Your Team and the Crazy Times We Live In.
13: It's Time to Paddle.
14: Struggle, Lifestyle or Performance?.
15: The CDE Team.
16: One Last Thing: The Chapter I Wrestled With.
Acknowledgements.
About the Author.