Big Data For Small Business For Dummies, 1st Edition

  • Bernard Marr
  • Published By:
  • ISBN-10: 1119027047
  • ISBN-13: 9781119027041
  • DDC: 658.054
  • Grade Level Range: College Freshman - College Senior
  • 256 Pages | eBook
  • Original Copyright 2016 | Published/Released July 2017
  • This publication's content originally published in print form: 2016

  • Price:  Sign in for price



Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Contents at a Glance.
Table of Contents.
Getting Started with Big Data Basics.
1: Introducing Big Data for Small Businesses.
2: Digging into the Essence of Big Data.
3: Identifying Big Data Uses in Small Businesses.
Unpacking Big Data.
4: Unpacking the Many Types of Data.
5: Discovering New Forms of Data.
6: Understanding the Technology Changes that Underpin Big Data.
A Brave New World for Small Business.
7: Focusing on the Value of Insights.
8: Developing and Accessing Big Data Competencies.
9: Building a Big Data Infrastructure.
Show Time! Making Big Data Work for Small Business.
10: Creating a Big Data Strategy.
11: Applying Data in Your Business: Decision Making.
12: Applying Data in Your Business: Operations.
13: Creating a Big Data Culture in Your Business.
The Part of Tens.
14: Ten Biggest Big Data Mistakes to Avoid.
15: Ten Free Big Data Sources.
16: Ten Key Big Data Collection Tools.
About the Author.
Author’s Acknowledgments.
Publisher’s Acknowledgments.
Wiley End User License Agreement.