Coding Your Passion: Using Computer Science in Marketing Careers, 1st Edition

  • Carla Mooney
  • Published By: Rosen Young Adult
  • ISBN-10: 1508187207
  • ISBN-13: 9781508187202
  • DDC: 658.800285
  • Grade Level Range: 7th Grade - 12th Grade
  • 80 Pages | eBook
  • Original Copyright 2020 | Published/Released November 2019
  • This publication's content originally published in print form: 2020

  • Price:  Sign in for price



Today, successful business professionals require both business and technology skills. In the marketing industry, professionals with computer science skills can pursue many career opportunities, from planning a company's digital marketing strategy to managing their e-commerce platform to drive online sales. This insightful book examines careers that combine interests in computer science and marketing, highlighting different jobs, educational requirements, and job search tips. By reading profiles of real jobs in the marketing industry, readers can be inspired by the success stories of people who blend a passion for computer science with a career in marketing.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
1: The Changing World of Marketing and Computer Science.
2: Marketing in the Digital Age.
3: The Automation of Marketing.
4: Marketing and Web Development.
5: The World of Marketing Analytics.
6: The ABCS of SEO.
For More Information.
For Further Reading.
About the Author.
Photo Credits.