Business Reference Guide: Global Marketing & Public Relations, 1st Edition

  • Published By:
  • ISBN-10: 1429835729
  • ISBN-13: 9781429835725
  • DDC: 658.848
  • Grade Level Range: College Freshman - College Senior
  • 57 Pages | eBook
  • Original Copyright 2014 | Published/Released September 2014
  • This publication's content originally published in print form: 2014

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The Business Reference Guide series is designed to provide a solid foundation for the research of various business topics. This volume offers an expansive overview of global marketing techniques and public relations strategies. The essay collection is broken up into several sections that detail a variety of international marketing methods and evaluate the potential problems organizations face in pursuing global marketing strategies.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
1: International Marketing.
2: Global Marketing.
3: International Advertising.
4: Business Marketing.
5: Multinational Marketing.
6: Cross-Cultural Relations.
7: Public Relations.
8: Customer Loyalty Programs.