Southwest Airlines, 1st Edition

  • Chris Lauer
  • Published By:
  • ISBN-10: 0313378649
  • ISBN-13: 9780313378645
  • DDC: 387.7
  • Grade Level Range: College Freshman - College Senior
  • 190 Pages | eBook
  • Original Copyright 2010 | Published/Released January 2012
  • This publication's content originally published in print form: 2010

  • Price:  Sign in for price



A shining exception in a perpetually troubled industry, SOUTHWEST AIRLINES has made a profit every year for 38 years straight, without laying off employees. Southwest changed the way people in the United States travel by offering a low-fare, no-frills alternative to the high-cost airlines that once dominated the industry. How have they made it work?

Table of Contents

Front Cover.
Half Title Page.
Recent Titles in Corporations That Changed the World.
Title Page.
Copyright Page.
1: An Introduction to Southwest Airlines.
2: The History of Southwest Airlines: Founders and Leaders.
3: Southwest's Unique Corporate Culture.
4: A Role Model for Other Organizations.
5: Satisfied Customers and Frequent Flyers.
6: Love, Freedom, and Southwest's Corporate Practices.
7: Southwest's People and Planes.
8: Hiring and Training: Southwest's University for People.
9: Customer Service, Blogging, and Security at Southwest.
10: Leadership at Southwest.
Southwest Airlines Timeline.
About the Author.