Know!: Competitive Intelligence: Human Source and Published Source Collection, 1st Edition

  • Published By:
  • ISBN-10: 193388407X
  • ISBN-13: 9781933884073
  • Grade Level Range: College Freshman - College Senior
  • eBook
  • Original Copyright 2005 | Published/Released June 2006
  • This publication's content originally published in print form: 2005

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This collection covers two essential parts of competitive intelligence research, Human Source Collection (often called primary research) and Published Source Collection (also called secondary research or literature searching). Part of the Competitive Intelligence Series, this title will include discussion of the techniques utilized by both intelligence gathering strategies, covering such topics as: how/when to use human sources for intelligence applications; gathering intelligence at trade shows and conferences; and developing solid research methods for intelligence information gathering and analysis support. Also included are convenient search templates and charts of source categories for the fundamental types of CI analysis.

Titles in this bundle include:

  • Know! Competitive Intelligence: Human Source Collection
  • Know! Competitive Intelligence: Published Source Collection