Breaking Big: The Business Doctors' No-Nonsense Guide to Growing Your Small Business, 1st Edition

  • Published By:
  • ISBN-10: 0857084127
  • ISBN-13: 9780857084125
  • DDC: 658.401
  • Grade Level Range: 12th Grade +
  • 50 Pages | eBook
  • Original Copyright 2014 | Published/Released June 2014
  • This publication's content originally published in print form: 2014

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This is an MBA for the SME. It is a strategy book for the small business owner - but will avoid using the term strategy as most SMEs are scared off by word! The book will be written in the style of an entrepreneurial bootcamp. It will include a series of exercises to wake up the small business owner and enable them to explore what their business really is and where its going. It will take the everyday busy entrepreneur back to basics and look at their values and vision, and then show them how to work through achieving this with a section on measuring success at the end of the book.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Other Frontmatter.
Introduction: It's All about You!.
1: He Right Start.
2: How's This for a Plan?.
3: Why on Earth Are You Doing This?.
4: What Makes Your Company Tick?.
5: Do You Really Understand Your Business?.
6: Are You Ready to Break Big?.
7: Know Your Opportunities.
8: What's the Big Picture?.
9: Do You Really Know Your Market?.
10: Are You Ready to Look in the Mirror?.
11: The Wow Factor.
12: Are You Ready to Stand out from the Crowd?.
13: Are You Staying out of the Dead Zone?.
14: Make It Happen!.
15: How to Have Great Customer Conversations.
16: Profiting from People (and Rewarding Excellence).
17: What Gets Measured Gets Done.
Other Backmatter.