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Encyclopedia of Major Marketing Strategies

  • Volume 3
  • Published By:
  • ISBN-10: 1414499221
  • ISBN-13: 9781414499222
  • DDC: 659.10973
  • Grade Level Range: 9th Grade - College Senior
  • 431 Pages | eBook
  • Original Copyright 2013 | Published/Released June 2013
  • This publication's content originally published in print form: 2013

  • Price:  Sign in for price



This completely new third volume of Encyclopedia Of Major Marketing Strategies (formerly Encyclopedia Of Major Marketing Campaigns) explores 100 major marketing strategies for some of the top global and emerging brands from 2011-2012. Entries will profile major product/service, mobile app, social media, brand development, packaging, and television strategies amongst other types. Each essay provides a situation analysis, information on the target market, marketing strategy & tactics, and the outcome. Essays are aligned to the strategic marketing framework ensuring that the marketing strategies can easily be utilized in an academic environment as case studies, or illustrative examples often times described as "war stories" by professors.

Features and Benefits

  • Entries profile recent print, radio, television, billboard, e-mail, mobile marketing and Internet campaigns.
  • Each essay discusses the historical context of the campaign, the target market, the competition, marketing strategy, and the outcome.
  • Sidebars enhance the text.


  • RUSA's Outstanding Reference Sources 2012

Alternate Formats

  • Casebound Edition

    ISBN-10: 1414499213 | ISBN-13: 9781414499215

Table of Contents

Product/Service - Marketing Strategy.
2012 Kia Soul - Share Some Soul.
7-Eleven Slurpee - BYO Cup Day.
adidas - The Face of the Marathon.
Allstate - Mayhem.
American Express OPEN - Big Break for Small Business.
Art Series Hotels - Steal Banksy.
AT&T - "Up All Night" Fan Montage Video.
BBC Television - Wonderful World.
BMW EfficientDynamics - EfficientDynamics Sculpture.
Bundaberg Rum – Watermark.
Cadbury Lunch Bar – Sweeper.
CANAL+ - The Bear.
Canon USA - Project Imagin8ion.
Carrefour -
Chipotle - Back to the Start.
Clorox Liquid Bleach – Daddy.
Coca-Cola - Santa's Forgotten Letters.
Columbia Sportswear, Omni-Heat Electric - Wim Hof.
Converse - History Made in the Making.
Craftsman - SCREW*D.
DC Entertainment - DC Entertainment.
Dead Space 2 - Your Mom Hates Dead Space 2.
Deutsche Bank - The BrandSpace.
DIRECTV - Hot House.
Dos Equis - Heineken USA - Campaign.
Durex - Vinyl.
EA Battlefield - Is It Real?.
ESPN - Brand: Shake on it.
Family Care For Grassroots Community - The Keyboard of Isolation.
FedEx - Enchanted Forest.
Fisher & Paykel - The Social Kitchen.
Foot Locker – Sneakerpedia.
FUJIFILM X100 - The Sect of Wandering Photographers.
Gears of War 3 for Xbox 360 - Dust to Dust.
Giant - Everyday Rider Sponsorships.
Google Chrome - Jamal Edwards.
Greenpeace - A New Warrior.
H&R Block - Detroit Second Look.
HBO – Underdog.
Heineken - Star Player.
Hot Wheels - Hot Wheels For Real.
IBM - Smart Cities Art Gallery.
IKEA - IKEA e-folder.
Intel - The Museum of Me.
Jameson - Jameson Global.
Jim Beam – Parallels.
Johnson & Johnson Canada / o.b. tampons - A Personal Apology (just for you).
KBC Bank - Today's Youth For Yesterday's Youth.
Keep Australia Beautiful - The LITTLE Committee.
Kraft - Ted Williams - Fight Hunger.
Krispy Kernels - Irresistibly good nuts.
Land Rover – Accelerator.
LEGO - LEGO Builders of Infinity.
Levi's – Legacy.
Lilly Canada: Cialis - Basement/Present.
Mack Brewery - The "Fuck you international beer producing assholes"- campaign.
Magnum Ice Cream (Unilever) - Launching the World's Number One Ice Cream in the U.S..
McDonald's USA - National Hiring Day: I Love My McJob.
Mercedes-Benz B-Class F-Cell - The Invisible Drive.
Microsoft - Personal PC Store Banners.
Miller High Life - Veterans Promotion.
Moment of Silence Inc. - Steve Jobs Moment of Silence.
MTV – Balloons.
Nestlé USA / Butterfinger - Butterfinger the 13th: You Can’t Scream with Your Mouth Full.
Nike - Before and After.
Nike 360 Football Boot Control - Binaural Mix - Use Headphones.
Nokia Pure - Twenty-six characters, an alphabetical journey around Nokia’s new typeface.
NYC Rescue Mission - Underheard in New York.
Old Spice - Jungle Wilderness.
Orange – Hussars.
Panasonic Energiesparlampe - Happy Nature Lamp.
Pepsi - Bottle Lights.
PepsiCo Doritos - Dips Desperado.
Peugeot - Reaction Time.
Philips Audio Range - Obsessed with Sound.
Procter & Gamble / Gillette – Homage.
Prudential - Day One.
Puma - Faas Lab: The World's Fastest Band "Rocker, Flex & Grove".
Qualcomm Snapdragon Microprocessors - Bug Circus Generator.
Red Bull Amsterdam – Office.
Scholz & Friends - Me & Friends - Employee Loyalty and Corporate Image of Scholz & Friends.
Sears Holdings Corp. - Sears Heroes at Home: A Hero's Song.
Siemens washing machines with anti-vibration Design - The Laundry-Gallery.
Skittles - Touch the Rainbow.
Skoda - Curriculum Vitae.
Sony PlayStation - Long Live Play.
TEDx - Spread the TEDx.
The Cosmopolitan Hotel of Las Vegas - Let Me Go.
The Zimbabwean Newspaper - The Voiceless Campaign.
TOTO Toilet - Toilet Bike Neo.
ToyToyota - Backseat Driver.
Troy Public Library - Book Burning Party.
Twinings – Sea.
Ubisoft/Just Dance 3 – Autodance.
UNICEF – Costume.
Unilever Skip - The Evolution of Washing.
Volkswagen - The Bark Side.
Weetabix - Big Day.

*Table of Contents subject to change.