New Media and Visual Communication in Social Networks, 1st Edition

  • Serpil Kır
  • Published By:
  • ISBN-10: 1799810453
  • ISBN-13: 9781799810452
  • DDC: 302.23
  • 345 Pages | eBook
  • Original Copyright 2020 | Published/Released March 2020
  • This publication's content originally published in print form: 2020

  • Price:  Sign in for price



Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. This title is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in Multimedia and Interactive Technologies (AMIT) Book Series.
Editorial Advisory Board.
Table of Contents.
Detailed Table of Contents.
1: Presentation of Visual Culture Elements in Digital Environments with Special Effect Technologies.
2: Visual Literacy and Visual Rhetoric: Images of Ideology Between the Seen and the Unseen in Advertising.
3: Visuality in Corporate Communication.
4: How Is a Country Image and Identitiy Construction Reflected via Discourses in Press?.
5: Journalism and Communication Design in New Media.
6: A Critical Appraisal of Crime Over Social Networking Sites in the Context of India: Social Networking Sites.
7: Mobile-Based Social Media, What Is Cutting? Mobile-Based Social Media: Extensive Study Findings.
8: Erdogan vs. Erdogan: A Polarized Post-Truth Case in Social Media Reality.
9: Is Somebody Spying on Us? Social Media Users' Privacy Awareness.
10: Virtual Resistance of “Çiftlik (Farm) Bank Scapegoats” and Discursive Atonement of “Being Scammed”.
11: Identity Design and Identities Exhibited in Social Networks: A Review Based on Instagram Influencers.
12: Real-Time Marketing as a New Marketing Approach in the Digital Age: A Study on the Brands’ Social Media Sharing in Turkey.
13: Social Networks: The New Medium of Advertising – Instagram Case.
14: Rise of Facebook in the USA and WeChat in China: Commodification of Users.
15: Voyeurism in Social Networks and Changing the Perception of Privacy on the Example of Instagram.
16: Carnivalesque Theory and Social Networks: A Qualitative Research on Twitter Accounts in Turkey.
Compilation of References.
Related References.
About the Contributors.