Research in International Marketing (RLE International Business), 1st Edition

  • Published By:
  • ISBN-10: 1135124353
  • ISBN-13: 9781135124359
  • DDC: 658.848
  • Grade Level Range: College Freshman - College Senior
  • 4 Pages | eBook
  • Original Copyright 2013 | Published/Released February 2015
  • This publication's content originally published in print form: 2013

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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
1: Organisational Buying Behaviour and Cultural Variables.
2: Transferring Organizational Buying Theory across Cultural Boundaries.
3: Migration, Cultural Distance and International Market Expansion.
4: Developing Communication Strategies for Foreign Market Entry.
5: The Transition to Industry Maturity: An Irish Firm's Experience.
6: Buying Behavior of Industrial Components: Inductive Approach for Descriptive Model Building.
7: The Internationalisation Process Theories and Evidence.
8: Export Behaviour : Directions for Future Research.
9: Internationalisation in the Information Technology Industry.
10: Tri-Partite Interaction : The Role of Sales Subsidiaries in International Marketing.
11: Internationalisation Behaviour: Management Characteristics of Australian Manufacturing Firms by Level of International Development.
12: International Marketing and Internationalization Processes - A Network Approach.
13: International Supplier-Customer Relationships.
14: The Components of the Complexity of International Supplier/Customer Relationships.
15: The Development Role of Purchasing in an Internationally Oriented Company.
16: Industrial Product Class and Market Behaviour: A Study in the French Packaging Market.
17: Technical Exchange within Industrial Networks.