The Business Mindframe: The General Truth Of Business Redefining Business Management Knowledge, 1st Edition

  • Published By: Shanghai Century Publishing Group
  • ISBN-10: 1938368118
  • ISBN-13: 9781938368110
  • DDC: 658
  • Grade Level Range: College Freshman - College Senior
  • 306 Pages | eBook
  • Original Copyright 2013 | Published/Released December 2014
  • This publication's content originally published in print form: 2013

  • Price:  Sign in for price



Business knowledge has been evolving ever since the emergence of the first economic book, The Wealth of Nations, written by Adam Smith. A profound load of business management theories, concepts, notions, techniques and tools have been developed. However, pragmatic applications of those good stuffs to business in practice seem not quite satisfactory. Many evidences show that the majority of senior managers are still reactive (instead of proactive) to the environmental changes, myopia in strategic planning, inconsistent in managing and bias in analyzing. Those are obviously the handicaps in the treacherously changing business environment. On the other hand, the under-performance of MBA graduates somehow reveals that there might be a need to renovate and supplement the current education system in management. Those problems will be well defined and addressed in this book through introducing a new approach in thinking and effective methods that can readily help resolve these problems. Unlike the pure academic writings, our principles, systems, methods and tools are developed based upon not only academic theories, but also the practical experiences through being practiced and testified in numerous business cases in reality.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
1: Background: Setting the Scene — Interpreting the Phenomena Observed and Unveiling the Myths.
2: Principles: “Engineerizing” the Business Management Knowledge.
3: System: Constructing the Business “MindFrame”.
4: Application: Education, Usages, Techniques & Tools.
Keyword Index.