Building Communities, 1st Edition

  • Denise Garofalo
  • Published By: Chandos Publishing
  • ISBN-10: 1780634013
  • ISBN-13: 9781780634012
  • DDC: 302.30285
  • Grade Level Range: College Freshman - College Senior
  • 242 Pages | eBook
  • Original Copyright 2013 | Published/Released May 2014
  • This publication's content originally published in print form: 2013

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Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final section considers the future and asks: 'What's next?' Provides information on how to plan, integrate, and assess the use of social media in academic libraries.

Table of Contents

Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Dedication Page.
List of Figures.
About the Author.
1: The Whats and Whys of Social Networking for Academic Libraries.
2: How to Approach the Implementation of Social Media Technologies.
3: Case Studies of Academic Libraries and Social Media Networking.
4: First Steps.
5: Make the Connection: Posting on Social Media.
6: Evaluating the Impact of Social Media in Academic Libraries.
7: Closing Thoughts.
Appendix 1: Survey Questions.
Appendix 2: Case Study Questions.
Appendix 3: Tools and Resources.