CaseBase: Case Studies in Global Business

  • Volume 1
  • Published By:
  • ISBN-10: 1414486936
  • ISBN-13: 9781414486932
  • DDC: 338.88
  • Grade Level Range: 9th Grade - College Senior
  • 209 Pages | eBook
  • Original Copyright 2011 | Published/Released June 2011
  • This publication's content originally published in print form: 2011

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  • Newer Edition Available



Each volume of CaseBase includes new case studies expertly crafted to be challenging yet accessible, providing value to professors, students and businesspeople alike. Focused on issues in emerging markets and emerging industries across the globe, this new ongoing series is both timely and provocative. Each case presents a unique challenge for the student of business to explore. An example of 2 Cases found in CASEBASE 2 are: Growing Pains at Netflix: The Qwikster Debacle of 2011 and Business of Sustainability: The Case of Sino-Forest.

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Features and Benefits

  • Written by professors and business experts worldwide and vetted by an editorial board, each case study focuses on the issues surrounding doing business in the global market.
  • With an emphasis on emerging markets and industries, the CaseBase Series contains lively and provocative cases that can be used as teaching or discussion tools.
  • Expert-written essays of 3 to 29 pages each.
  • Learning objectives for each essay.
  • stions for discussion for each essay.
  • References and bibliographies.

Alternate Formats

  • Paperback Edition

    ISBN-10: 1414486820 | ISBN-13: 9781414486826

Table of Contents

A Compliance Model of Corporate Social Responsibility: The Example of Manville Trust, Shareholder versus Massey Energy Company by Jean E. Harris.
Assessing and Managing Risk in the Financial Services Industry in the Middle East by Andrew Ashwin.
Business Enterprise in Jordan: Promoting Small Business Start-Up and Development by Andrew Ashwin.
Chinese Brand Strategies: Li Ning and the Creation of a Global Sportswear Brand by M.L. Cohen.
Clanton Corporation: Resolving Inter-Generational Conflict by Lisa Gueldenzoph Snyder.
Coffee Wars: Protecting Starbucks’ Name in China by Terence R. Egan.
Crying Over Spilt Milk: Danone’s Joint Venture in China by Terence R. Egan.
The Development of Microfinance in Syria: Issues in Innovation and Change by Andrew Ashwin.
Does it Pay to Be Proactive? Considering an IT Change Management System at Gainer, Donnelly & Desroches by Patricia Long and Jamison V. Kovach.
Economic Development in Dubai: Are the Benefits Greater than the Costs? by Andrew Ashwin .
Economies of Scale: Exploiting Size and Location in the Middle East by Andrew Ashwin.
Exploring a Joint Venture between a Chinese State-Owned Enterprise and a Foreign Multinational Enterprise by Terence R. Egan.
French Cooperatives Mean Business: Evolving Strategies for the Global Food Marketplace by M.L. Cohen.
Global Regulation of Herbal Products by Tamra Davis and Miki Finnin.
Human Errors in Inventory Control—Is there a Win-Win Solution by Varsha Burugula, Debbie Hughes, and Jamison V. Kovach.
The Importance of High Standards of Corporate Governance and Ethics in Business: The Experience of Lebanon by Andrew Ashwin.
Increasing Efficiency across Business Functions: Enterprise Resource Planning (ERP) Solutions and Inventory Management by Andrew Ashwin.
Key Elements in Strategic Planning: Cases from the Middle East by Andrew Ashwin.
Productivity in Palestine: A Better Route to Improving Standards of Living? by Andrew Ashwin.
Pushing to Make Hyundai a Global Player: Scenes in the Career of Chairman Chung Mong-Koo by Lee W. Lee.
Searching for Competitive Advantage in the Middle East by Andrew Ashwin.
Subway International and the Global Fast Food Industry in the Asia-Pacific and Latin America by Fernando Robles and Marilyn Liebrenz-Himes.
Urban Farming: Can it Be Effective in Detroit? by Leslie Karr.