Cengage Learning

Best Customers: Demographics of Consumer Demand, 10th Edition

  • Published By:
  • ISBN-10: 1940308437
  • ISBN-13: 9781940308432
  • DDC: 658.834
  • Grade Level Range: College Freshman - College Senior
  • 816 Pages | eBook
  • Original Copyright 2014 | Published/Released September 2014
  • This publication's content originally published in print form: 2014

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About

Overview

Find out how the American marketplace has been transformed by the Great Recession in the 10th edition of Best Customers: Demographics of Consumer Demand, with all-important 2012 spending data. Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services. The new edition of Best Customers includes analyses of spending trends before (2000 to 2006) and after (2006 to 2012) the Great Recession, product by product.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Table of Contents.
Introduction.
1: Alcoholic Beverages.
2: Apparel.
3: Computers.
4: Education.
5: Entertainment.
6: Financial Products and Services.
7: Furnishings and Equipment.
8: Gifts for People in Other Households.
9: Groceries: Part I.
10: Groceries: Part II.
11: Health Care.
12: Household Services.
13: Housekeeping Supplies.
14: Personal Care Products and Services.
15: Reading Material.
16: Restaurants and Carry-Outs.
17: Shelter.
18: Telephone.
19: Tobacco Products.
20: Transportation.
21: Travel.
22: Utilities.
About the Consumer Expenditure Survey.
Percent Reporting Expenditure and Amount Spent, Average Quarter 2009.
Spending by Product and Service, Ranked by Amount Spent, 2009.
Household Spending Trends, 2000 to 2009.
Glossary.
Index.
Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Table of Contents.
Introduction.
1: Alcoholic Beverages.
2: Apparel.
3: Computers.
4: Education.
5: Entertainment.
6: Financial Services.
7: Furnishings and Equipment.
8: Gifts for People in Other Households.
9: Groceries - Part I.
10: Groceries - Part II.
11: Health Care.
12: Household Services.
13: Housekeeping Supplies.
14: Personal Care.
15: Reading Material.
16: Restaurants and Carry-Outs.
17: Shelter.
18: Telephone.
19: Tobacco Products.
20: Transportation.
21: Travel.
22: Utilities.
About the Consumer Expenditure Survey.
Percent Reporting Expenditure and Amount Spent, Average Quarter 2010.
Spending by Product and Service, Ranked by Amount Spent, 2010.
Household Spending Trends, 2000 to 2010.
Glossary.
Index.
Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Table of Contents.
Introduction.
1: Alcoholic Beverages.
2: Apparel.
3: Computers.
4: Education.
5: Entertainment.
6: Financial Services.
7: Furnishings and Equipment.
8: Gifts for People in Other Households.
9: Groceries.
10: Health Care.
11: Household Services.
12: Housekeeping Supplies.
13: Personal Care Products and Services.
14: Reading Material.
15: Restaurants and Carry-Outs.
16: Shelter.
17: Telephone.
18: Tobacco Products.
19: Transportation.
20: Travel.
21: Utilities.
Appendix A: About the Consumer Expenditure Survey.
Appendix B: Percent Reporting Expenditure and Amount Spent, Average Quarter 2012.
Appendix C: Spending by Product and Service Ranked by Amount Spent, 2012.
Appendix D: Household Spending Trends, 2000 to 2012.
Glossary.
Index.