Idiot's Guides: Starting and Running a Restaurant, 1st Edition

  • Elizabeth Keyser
  • Jody Pennette
  • Published By:
  • ISBN-10: 1615648542
  • ISBN-13: 9781615648542
  • DDC: 647.95068
  • Grade Level Range: 9th Grade - 12th Grade +
  • 336 Pages | eBook
  • Original Copyright 2015 | Published/Released March 2016
  • This publication's content originally published in print form: 2015

  • Price:  Sign in for price



This title shows budding restaurateurs the basics of honing in on a concept to gathering start-up capital to building a business plan. You will also learn how to choose a great restaurant location, select an attractive design, compose an appealing menu, and hire reliable managers and staff. Also helpful are the checklists for pre-opening and for operations once your restaurant opens—everything you need to successfully manage your restaurant.

Table of Contents

Front Cover.
Other Frontmatter.
Title Page.
Copyright Page.
An Introduction to the Restaurant Business.
1: Why Open a Restaurant?.
2: Defining Your Market Relevancy.
3: Distilling Your Concept.
4: Licenses and Legalities.
Building Your Restaurant's Foundation.
5: Creating a Solid Business Plan.
6: Choosing a Location.
7: Negotiating Your Lease.
8: Finding Your Cash.
Setting Up Your Restaurant.
9: Composing Your Menu.
10: Designing the Front of the House.
11: Setting Up Your Bar and Beverage Systems.
12: Laying Out the Back of the House.
13: Restaurant Maintenance.
An Owner's Role in Management.
14: Hiring Your Staff.
15: Purchasing Supplies.
16: Running Your Office.
17: Understanding Costs.
18: Beginning Your Marketing Blitz.
Running Your Restaurant.
19: Fostering a Culture of Hospitality.
20: Running a Safe Restaurant.
21: Managing and Training Your Employees.
22: Growing Your Business.
Preopening Checklists: The Critical Path.
Operational Checklists and Forms.
About the Authors.