The Profitable Consultant: Starting, Growing, and Selling Your Expertise, 1st Edition

  • Published By:
  • ISBN-10: 1118616375
  • ISBN-13: 9781118616376
  • DDC: 001
  • Grade Level Range: 12th Grade +
  • 315 Pages | eBook
  • Original Copyright 2013 | Published/Released June 2014
  • This publication's content originally published in print form: 2013

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Selling can be uncomfortable for professional business consultants and executive coaches. The two biggest problems are generating more qualified leads, and turning those leads into actual paying clients. Taking traditional beliefs about how best to "sell" and turning them completely upside down, author Jay Niblick rewrites the sales playbook for the consulting and coaching industry. His proven five-step sales process is specifically designed for independent business consultants and coaches, serving as a common set of rules to grow their practice, deliver more value and generate more revenue. The Profitable Consultant delivers a suite of ready-to-launch tools that will automate readers marketing efforts, so they can focus more time delivering revenue-generating services -- to even more clients.

Table of Contents

Front Cover.
Praise for the Profitable Consultant.
Half Title Page.
Title Page.
Copyright Page.
1: Introduction.
2: Is Consulting Even Right for Me?.
3: Build a Foundation That Supports Heavy Profits.
4: Poor Pricing Equals Poor Profits.
5: How You Charge Is as Important as What You Charge.
6: Not Just Any Ole Fishing Hole Will Do.
7: Seek Only to Give—marketing That Actually Works.
8: Why Selling Sucks—the Profits from Your Practice.
9: He Who Identifies the Cause of the Problem Gets to Fix It.
10: The Golden Rule Is Just Plain Wrong.
11: Be Bold and Mighty Forces Will Come to Your Aid.
12: Conclusion Don’t Lose Sight of Your Success.
Putting It All to Work for You—a Review.
The EBM Guide: How to Get Started on an EBM Campaign.
Press Release Template.
Launch Cheat Sheet.
About the Author.