Gale E-Commerce Sourcebook, 2nd Edition

  • Published By:
  • ISBN-10: 1414490453
  • ISBN-13: 9781414490458
  • DDC: 658.872
  • Grade Level Range: 9th Grade - College Senior
  • 580 Pages | eBook
  • Original Copyright 2012 | Published/Released June 2012
  • This publication's content originally published in print form: 2012

  • Price:  Sign in for price



Developed as a complement to the Gale Encyclopedia Of E-Commerce, E-Commerce Sourcebook combines a variety of information including approximately 100 how-to topical entries covering the most commonly asked questions relating to e-commerce, such as how to write business and marketing plans, secure financing, and evaluate candidates for designing a website. The volume also covers directory listings of approximately 4,000 associations, consultants, and other organizations related to e-commerce as well as the top 250 leading e-commerce companies worldwide. Also contains a general index to organization names, personal names, and subject terms.

Features and Benefits

  • All 96 instructional essays have been revised or added as new, and all records have been updated. There are also profiles of the top 250 e-commerce companies, as well as rankings by revenue and by employee count.
  • Directory of E-commerce associations, consultants, and other organizations.
  • Directory of Leading E-commerce companies.
  • General Index.

What's New

  • "How To" Topics in E-Commerce.

Alternate Formats

  • Casebound Edition

    ISBN-10: 0787674214 | ISBN-13: 9780787674212


"This timely, well-organized resource contains three major sections...Recommended for business collections." -- Library Journal (February 2003)

— Library Journal

"Its breadth of coverage and its many special features make it a worthy resoruce for the fast-changing field of e-commerce." -- ARBA (January 2003)


Table of Contents

Preface and User's Guide.
"How To" Topics in E-Commerce.
Accounting Practices in E-Commerce.
Advertising on Your Web Site.
Application Service Providers.
Authoring Software.
Bandwidth Management.
Business Planning for Online Enterprise.
Business-to-Business Exchange (B2B).
Business-to-Consumer (B2C) Exchange.
Business-to-Government (B2G) E-Commerce.
Call Center Services.
Cloud Computing Services.
Conducting Market Research.
Consumer Privacy Issues.
Consumer-to-Consumer (C2C) Commerce.
Customer Ratings and Reviews.
Customer Relationship Management.
Customer Touch Points.
Data Integrity.
Data Mining.
Data Warehousing.
Digital Authentication.
Disaster Planning.
E-Branding Strategies.
E-Commerce Business Models.
E-Commerce Education and Training.
E-Commerce Hardware Needs.
E-Commerce Incubators.
E-Commerce Platforms.
E-Commerce Standards.
Electronic Banking for Businesses.
Employee Retention.
Essential Reading in E-Commerce.
Establishing an Online Newsletter.
Free versus Subscription-Based Services.
Harvest and Exit Strategies.
Hiring Consultants.
Insurance Issues for Online Firms.
Intellectual Property Online.
International Currency Issues in Electronic Commerce.
Legacy Systems, Processes, and People.
Legal Considerations of E-Commerce.
Limitations of Online Enterprises.
Loyalty E-Mail Program.
Managing Change.
Managing and Evolving a Global Presence.
Managing Industry Life Cycles in E-Commerce.
Managing Inventory.
Marketing Plans for Online Enterprises.
Merchant Accounts.
Mergers and Acquisitions.
Mobile Commerce.
Multilingual Issues in E-Commerce.
Multimedia in E-Commerce.
Network Topologies in E-Commerce.
Online Advertising.
Online Auctions.
Online Content Management and Provision.
Online Freelancing.
Online Ordering and Fulfillment.
Online Sources of Market Data.
Online Transactions.
Operating Systems.
Outsourcing Options.
P2P Exchange.
Payment Systems.
Personalization and User-Customized Web Pages.
Product Life Cycles in E-Commerce.
Product Management.
Programming Languages.
Project Management.
Return on Investment (ROI) Metrics for E-Commerce Services.
Search Engine Optimization Strategies.
Securing Financing.
Security in E-Commerce Systems.
Shared and Co-Sponsored Sites.
Shopping Cart Software.
Social Media Optimization Strategy
Software Development Models.
Supply Chain Management.
Supply Logistics.
Transforming Business Strategies.
Using Print Media to Support Online Media.
Voice Commerce.
Web Portals.
Web Rings.
Web Site Analytics.
Web Site Design.
Web Site Interactivity.
Web Site Life Cycles and Maintenance.
Web Site Usability.
XML and Metadata.
Directory of E-Commerce Associations, Consultants, and Other Organizations Associations.
Computer Software.
Educational Programs.
Government Regulatory Agencies.
Trade Shows & Conventions.
Website Designers.
Website Hosting Companies.
Directory of Leading E-Commerce Companies.
Ranking by Revenue.
Ranking by Number of Employees.
General Index.