Upside: Profiting from the Profound Demographic Shifts Ahead, 1st Edition

  • Kenneth W. Gronbach
  • John Zogby
  • Published By:
  • ISBN-10: 0814434703
  • ISBN-13: 9780814434703
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 288 Pages | eBook
  • Original Copyright 2017 | Published/Released June 2017
  • This publication's content originally published in print form: 2017

  • Price:  Sign in for price



Demographics not only define who we are, where we live, and how our numbers change, but—for those who can read beyond the raw figures—they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia’s population boom stalls? This book puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. As waves of people are born and age, fortunes and futures are determined. Whether you’re an investor, marketer executive, or entrepreneur, this guide helps you spot the potential for profits in ever-shifting demographics.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
The Demand Side of the Equation: Generations and Regions.
1: Counting People—What a Concept.
2: The People Are Demanding.
3: The Ever-So-Important Delineation of the Generations.
4: Who Are These People?.
5: On the Way Out with the G.I. Generation.
6: The Still Quiet Silent Generation.
7: Those Transformative Baby Boomers.
8: The Unfairly Maligned Generation X.
9: Coming of Age with Generation Y.
10: The As-Yet-to-Be-Defined Generation Z.
11: Now That You Know Who These People Are, and How Many, Where Are They?.
12: The Northeast Beholden to International Immigration.
13: The South Has Indeed Risen Again.
14: Doldrums in the Midwest.
15: Is the West the Best?.
The Supply Side of the Equation: The Impact of Demographics.
16: Put All These People Together and Stir the Pot.
17: Death Comes Knocking for Us All.
18: Kicking Back During the Golden Years.
19: Boomers Driving the Future of Healthcare.
20: Where House Now?.
21: Planes, Trains, and Automobiles … Not to Mention Boats.
22: Technology—A Language Best Spoken by the Young?.
23: Retail and Marketing—When and How to Sell What to Whom.
24: Manufacturing—Coming Home to Roost?.
25: Out with the Old, In with the New—Labor Force Dynamics1.
The Rest of the World (Row).
26: It’s a Mighty Big World Out There.
27: Economic Dynamo—North America.
28: The Old Country—Europe.
29: More Than Half the World—Asia.
30: Cradle of Civilization—Africa.
31: Latin American Flavors and Down Under.
Copyright Page.