Social Software and Web 2.0 Technology Trends, 1st Edition

  • Published By:
  • ISBN-10: 1605661236
  • ISBN-13: 9781605661230
  • DDC: 006.754
  • Grade Level Range: College Freshman - College Senior
  • 314 Pages | eBook
  • Original Copyright 2008 | Published/Released February 2009
  • This publication's content originally published in print form: 2008

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Provides an overview of the current state of Web 2.0 technologies and their impact on organizations and educational institutions. Presents business applications as well as implementations for institutions of higher education with numerous examples of how these technologies are currently being used.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Table of Contents.
Detailed Table of Contents.
1: Introduction to Social Software and Web 2.0.
2: Social Software Trends in Business: Introduction.
3: Business Applications of Web 2.0 Technologies.
4: The Influence of Consumer-Generated Content on Customer Experiences and Consumer Behavior.
5: A Strategic Framework for Integrating Web 2.0 into the Marketing Mix.
6: The Enterprise 2.0 Organization.
7: Security and Legal Issues for the Enterprise 2.0 Organization.
8: Security in a Web 2.0 World.
9: Web 2.0 and E-Discovery.
10: Virtual Worlds.
11: Virtual Worlds and the 3-D Internet.
12: Web 2.0, Virtual Worlds, and Real Ethical Issues.
13: Bringing Real Justice to Virtual Worlds: World of Warcraft and Second Life.
14: Theoretical and Educational Perspectives of Web 2.0.
15: Activity Theory Approaches for Authentic Web 2.0 Learning.
16: Glossary and Web 2.0 Tutorial.
Social Software and Web 2.0 Technology Tutorial.
Compilation of References.
About the Contributors.