Know!: Market Research and Analysis: Fundamental to Advanced Techniques, 1st Edition

  • Published By:
  • ISBN-10: 1933884096
  • ISBN-13: 9781933884097
  • Grade Level Range: College Freshman - College Senior
  • eBook
  • Original Copyright 2005 | Published/Released June 2006
  • This publication's content originally published in print form: 2005

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Market research is a deceptively simple concept, usually defined as research conducted to understand the needs of the market - specifically the needs of the customer. Now, market research must incorporate information about new technologies, competitive pressures, industry changes, and globalization to truly understand what is driving a market. Unless you understand how and why your customers purchase products/services plus how and why your competitors make their products/services, your own strategic plans may not be able to effectively guide your company to success. Know! Market Research and Analysis provides focused analysis on the breadth of the field, covering fundamental, intermediate, and advanced techniques employed in market research initiatives.

Titles in this bundle include:

  • Know! Market Research and Analysis - Advanced
  • Know! Market Research and Analysis - Intermediate
  • Know! Market Research and Analysis - The Fundamentals