Business Development For Dummies, 1st Edition

  • Anna Kennedy
  • Published By:
  • ISBN-10: 1118962702
  • ISBN-13: 9781118962701
  • DDC: 658.4012
  • Grade Level Range: College Freshman - College Senior
  • 424 Pages | eBook
  • Original Copyright 2015 | Published/Released June 2017
  • This publication's content originally published in print form: 2015

  • Price:  Sign in for price



This guide helps maximize the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organize, and execute an effective development plan, with step-by-step expert guidance.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Contents at a Glance.
Table of Contents.
Getting Started with Business Development.
1: Introducing Business Development for Services Firms.
2: Finding Damaging Gaps in Your Business Development.
3: Diving Inside Your Customer's Head.
4: Using the Lifecycle to Your Advantage.
Planning for Business Development.
5: Getting Ready for Business Development.
6: Building Your Business Development Plan.
7: Putting Your Plan into Action.
Making the Most of Marketing.
8: Appreciating the Benefits of Marketing for Your Business.
9: Driving Sales Success with Effective Marketing.
10: Creating Your Marketing Plan.
11: Automating Marketing – More Leads with Less Effort.
12: Forming a Winning Team: Marketing and Sales Cohesion.
Seeing What Sales Can Do for You.
13: Becoming the Leader of the (Sales) Pack.
14: Taking the Lead: Selling Under Control.
15: Closing the Sale to Your Satisfaction.
Managing Your Customers for Business Success.
16: Generating Success from the Customer Relationship.
17: Joining Together to Maximize Business and Customer Value.
18: Standing Tall To Get More Customers: Vertical Industries.
Making Influential Friends: Partnerships.
19: Seeking Partners for Mutual Benefit.
20: Pursuing Your Plans for a Successful Partnership.
The Part of Tens.
21: Ten Regular Actions that Benefit Your Business.
22: Ten Key Metrics to Watch.
23: Ten Great Resources for Business Development.
About the Author.
Author's Acknowledgments.