Global Perspectives on Contemporary Marketing Education, 1st Edition

  • Brent Smith
  • Amiram Porath
  • Published By: Business Science Reference
  • ISBN-10: 1466697857
  • ISBN-13: 9781466697850
  • DDC: 658.80071
  • Grade Level Range: College Freshman - College Senior
  • 293 Pages | eBook
  • Original Copyright 2016 | Published/Released November 2016
  • This publication's content originally published in print form: 2016

  • Price:  Sign in for price



This book considers the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, it explores the need for students to be prepared to enter the sophisticated global marketplace. This title will be invaluable to marketing or business students and educators, business professionals, and business school administrators.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series.
Titles in this Series.
Table of Contents.
Detailed Table of Contents.
1: Reflections on Teaching a Global Markets Course at Jesuit Commons: Higher Education at the Margins.
2: The Mismatch between Undergraduate Marketing Education and Employers' Requirements in Portugal.
3: From Marketing Education in a Developing Country to a U.S. Master's and/or Doctoral Degree in Marketing.
4: Nature and Geography: Tragic Voids within Marketing Textbooks and the External Business Environment.
5: A Mental Model for Teaching Strategic Marketing Management.
6: Turning Marketing Students into Active Citizens: The Learning of Consumption and Social-Related Marketing in Thailand.
7: Using Sports History to Develop Cultural Competence in Millennial Marketers: Title IX, Stadium Development, and Post-Apartheid Rugby.
8: Marketing Education in Sarawak: Looking at It from the Employers' Viewpoint.
9: Integrating Big Data Analytics into Advertising Curriculum: Opportunities and Challenges in an International Context.
10: Two Different Aspects of Technology Regarding Marketing Education.
11: Preparing Students to Use Marketing Technology for Decision-Making.
12: Ethical Marketing.
13: Teaching Peace and Marketing Education: From Pieces to Peace.
14: Promoting Effective Learning in Diverse Classrooms.
15: Logistic Issues in Introducing Remote Learning Devices: Case Study.
Compilation of References.
About the Contributors.