The Handbook of Persuasion and Social Marketing, 1st Edition

  • Editor: David W. Stewart
  • Published By:
  • ISBN-10: 1440804052
  • ISBN-13: 9781440804052
  • Grade Level Range: 9th Grade - 12th Grade
  • 935 Pages | eBook
  • Original Copyright 2015 | Published/Released December 2015
  • This publication's content originally published in print form: 2015

  • Price:  Sign in for price



Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.



  • David W. Stewart

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
1: What Is Social Marketing?.
2: Social Psychological Foundations of Social Marketing.
3: Persuasion in the Political Context: Opportunities and Threats.
4: The Impact of Word of Mouth and the Facilitative Effects of Social Media.
5: Social Marketing as Social Control.
6: Ethical Issues of Social Marketing and Persuasion.
7: Empirical Generalizations for Social Marketing.
8: Public Support for Regulating the Public.
9: Social Marketing and the Law.
Volume 1 Index.
About the Editor and Contributors.