Organizations and Social Networking: Utilizing Social Media to Engage Consumers, 1st Edition

  • Published By:
  • ISBN-10: 1466640278
  • ISBN-13: 9781466640276
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 445 Pages | eBook
  • Original Copyright 2013 | Published/Released November 2013
  • This publication's content originally published in print form: 2013

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The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships.Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Other Frontmatter.
Titles in this Series.
Editorial Advisory Board.
Table of Contents.
Detailed Table of Contents.
1: Overview.
2: Social Media Activities: Understanding What Consumers do in Social Media.
3: Using Social Media to Cultivate Positive Community Norms.
4: User Behaviors in Social Media.
5: Personality and Social Media Use.
6: How Motivations for Social Media Usage Can Change and What It Means for E-Businesses.
7: Understanding Purchasing Behavior within Virtual Worlds: Planned Purchases and Impulse Buying.
8: Social Networking with Social Media.
9: Typical Innovative and Involvement Characteristics of Contributors to Consumer Generated Media.
10: Can Your Business Have One Million Friends? Understanding and Using Blogs as One-to-One Mass Media.
11: User Intention of Sharing Video Clips on Web 2.0 Social Network Websites.
12: Social Marketing.
13: Comparing Web 2.0 Applications as Marketing Tools.
14: Two-Sided Markets and Social Media.
15: Application of Social Media Tools by Retailers.
16: Customer Relationship Management with Social Media.
17: Interaction between Consumers and Businesses through Social Media: Trends and Future.
18: Using Social Network Data to Identify Key Influencers for Social CRM Activities.
19: Best Practices for Social CRM.
20: Organizations and Social Technologies.
21: E-Business Planning in Morphing Organizations: Maturity Models of Business Transformation.
22: The New Age E-Enterprise: Internet-Based Collaboration, Innovation, and Co-Creation.
23: Negotiation by Software Agents in Electronic Business: An Example of Hybrid Negotiation.
24: The Transformative Effect of Social Media: Revolutionizing Business Models of Mass Production to Individual Production by the Masses.
Compilation of References.
About the Contributors.