Handbook of Research on Electronic Surveys and Measurements, 1st Edition

  • Editor: Jason Baker [Regent University]
  • Published By:
  • ISBN-10: 1591407931
  • ISBN-13: 9781591407935
  • Grade Level Range: College Freshman - College Senior
  • 378 Pages | eBook
  • Original Copyright 2007 | Published/Released December 2006
  • This publication's content originally published in print form: 2007

  • Price:  Sign in for price



Originally published in print format in 2006.

The Handbook of Research on Electronic Surveys and Measurements is the comprehensive reference source for innovative knowledge on electronic surveys. This commanding handbook of research provides complete coverage of the challenges associated with the use of the Internet to develop online surveys, administer Web-based instruments, and conduct computer-mediated assessments. Many internationally renowned experts in the field of electronic surveys and measurements have contributed to this comprehensive publication, and each chapter contains multiple references to published works in the field. The Handbook of Research on Electronic Surveys and Measurements is the only work with cutting edge descriptions of the design, implementation, and use of electronic surveys, and also includes discussions on the challenges associated with online data collection and profiles of selected online measures. This combination of how-to information about online research coupled with profiles of specific measures makes it an indispensable reference for every library.

Key features include:

  • Authoritative contributions by the world's leading experts
  • A single source for comprehensive information on an expansive field
  • In-depth description of key issues, terms, and concepts
  • Organized by topic and indexed, making it a convenient method of reference for all IT/IS scholars and professionals
  • Comprehensive references on existing literature and research on electronic surveys and measurements
  • Cross-referencing of key terms, figures, and information pertinent to electronic surveys



  • Jason Baker [Regent University]

Table of Contents

Front Cover.
Title Page.
Copyright Page.
List of Contributors.
Table of Contents.
Detailed Table of Contents.
1: Usage of Online Surveys and Measurements.
2: E-Survey Methodology.
3: Web Survey Design.
4: Opportunities and Constraints of Electronic Research.
5: Electronic Data Collection Methods.
6: Online—Questionnaire Design Guidelines.
7: Dual—Mode Electronic Survey Lessons and Experiences.
8: Software Design Tips for Online Surveys.
9: Overcoming Challenges to Conducting Online Surveys.
10: Sampling in Online Surveys.
11: Equivalence of Electronic and Off-Line Measures.
12: Electronic vs. Conventional Surveys.
13: The Ethics of Online Surveys.
14: Legal and Ethical Concerns of Collecting Data Online.
15: Measuring Internet Dependency.
16: Online Advertising Metrics.
17: Measurements in E-Business.
18: Measurement in Public Relations.
19: Measuring Intrinsic Motivations.
20: Measuring Disagreement.
21: Measuring Cognitive Load.
22: Surveying Online Scholarship.
23: Computer—Mediated Communication Research.
24: Survey Software.
25: Mixed—Mode Surveys with Netservey.
26: Design and Development of an Electronic Survey System.
27: Open Source Surveys with Asset.
28: Web Survey Methodology (WebSM) Portal.
29: Web—Based Survey Software for Academic Research.
30: Comparison of Online Surveys Tools.
31: SurveyTracker E-Mail/Web Survey Software.
32: Open Source Survey Software.
33: Instrument Profiles of Interest to Survey Researchers.
34: Hyperlink Analysis.
35: Web Site Experience Analysis.
36: Bit-Wise Coding for Exploratory Analysis.
37: Measurement of End-User Computing Satisfaction.
38: Web Credibility Measurement.
39: Constructivist Online Learning Environment Survey.
40: Celebrity—Persona Identification Scale.
41: Technology Acceptance Model.
42: Celebrity—Persona Parasocial Interaction Scale.
43: Organizational Culture Profile.
44: Measuring Online Flow.
45: Personal Report of Communication Apprehension.
46: Reactance Proneness Assessment.
47: Self-Report Measures of Discrete Emotions.
48: The Listening Styles Profile.
49: Servant Leadership Assessment Instrument.
50: The Aggression Questionnaire.
51: Motivational Gifts Survey.
52: Queendom Online Test Repository.
53: Willingness to Communicate.
54: Leadership Practices Inventory.
55: Eysenck Personality Questionnaire.
56: Personal Report of Intercultural Communication Apprehension .
57: Gender Role Inventory.
58: Internet Motives Questionnaire.
59: Situational Communication Apprehension Measure.
About the Authors.