Business Studies For Dummies, 1st Edition

  • Published By:
  • ISBN-10: 1118348141
  • ISBN-13: 9781118348147
  • DDC: 650
  • Grade Level Range: 12th Grade +
  • 50 Pages | eBook
  • Original Copyright 2014 | Published/Released June 2014
  • This publication's content originally published in print form: 2014

  • Price:  Sign in for price



A concise and engaging introduction to modern business and a business education. Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of business studies degree. And if you're embarking on a new career, there's no better way to brush up on key business concepts than with this book. With Business Studies For Dummies, you'll be one step ahead of the competition - at uni and on the job.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents at a Glance.
Table of Contents.
1: What Is Business?.
2: Understanding Business and Business Studies.
3: Identifying the Internal and External Influences on Business.
4: Using Business Analyses.
5: Making Decisions.
6: How Business Works.
7: Structuring and Evolving Organisations.
8: Meeting Stakeholder Demands.
9: Organising for Success.
10: How to Be a Business and Do Business.
11: Understanding Business Strategy.
12: Creating Great Products and Services.
13: Marketing Your Products or Services.
14: Money, Money, Money.
15: Understanding Finance.
16: Structuring Accounts.
17: Investing in the Present and in the Future.
18: Using Numbers in Business.
19: The Awkward Bit: The People!.
20: Knowing People.
21: Managing Human Resources.
22: Handling Employee Relations.
23: Putting It All Together.
24: Examining Operations.
25: Delivering Great Projects.
26: Using Technology to Your Best Advantage.
27: The Part of Tens.
28: Ten Tips for Succeeding at Business School.
29: Ten Ways to Put Your Knowledge to Work Outside the Classroom.
About the Author.
Author's Acknowledgements.