DK Essential Managers: Doing Business In China, 1st Edition

  • Jihong Sanderson
  • Published By:
  • ISBN-10: 0756649927
  • ISBN-13: 9780756649920
  • DDC: 658.00951
  • Grade Level Range: College Freshman - College Senior
  • 72 Pages | eBook
  • Original Copyright 2008 | Published/Released September 2011
  • This publication's content originally published in print form: 2008

  • Price:  Sign in for price



DOING BUSINESS IN CHINA will tell you everything you need to know about brokering deals in the world’s fastest-growing economy. Part of the best-selling Essential Managers series, this book will carry the same livery on the jacket, but will have a completely modern, updated design. New books in this series will cover hot business topics that are in-step with today’s rapidly changing market place. Jihong Sanderson is the Executive Director at the CRC (Center for Research on Chinese & American Strategic Cooperation) at University of California, Berkeley Haas School of Business.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
1: Business Profile.
2: Many Chinas, Rapid Change.
3: Country Profile.
4: Why Do Business in China?.
5: Chinese History and Business.
6: China’s Evolving Position in Global Business.
7: “China, Inc.” Today.
8: Recognizing Business Types.
9: Reaching Out to China’s Consumers.
10: Understanding Politics.
11: Finding the Opportunities.
12: Understanding Business Etiquette.
13: Respecting Social Conventions.
14: Getting Social Etiquette Right.
15: Succeeding with Guanxi.
16: Creating your Guanxi Network.
17: Maintaining Guanxi.
18: Managing “Face” and Image.
19: Understanding Collectivism.
20: Minding your Language.
21: Getting Things Done.
22: Knowing the System.
23: Building a Team in China.
24: Environmental Issues.
25: Infrastructure and Logistics.
26: Starting a Business in China.
27: Devising an Entry Strategy.
28: Importing and Exporting.
29: Managing Risk.
30: Negotiating Successfully with Chinese Businesspeople.
31: Resolving Disputes with a Chinese Business.