Targeted Advertising Technologies in the ICT Space, 1st Edition

  • Published By:
  • ISBN-10: 3834823961
  • ISBN-13: 9783834823960
  • DDC: 659.144
  • Grade Level Range: College Freshman - College Senior
  • 339 Pages | eBook
  • Original Copyright 2013 | Published/Released June 2014
  • This publication's content originally published in print form: 2013

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In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Table of Contents.
List of Figures.
List of Tables.
List of Abbreviations.
1: Introduction.
2: Definitions and Related Work.
3: Use Case Identification and Description.
4: Technological Use Case Analysis.
5: Analysis of Key Building Blocks in Targeted Advertising Technologies.
6: Business and Legal Aspects of Targeted Advertising.
7: Conclusion and Outlook.