Sales Presentations For Dummies, 1st Edition

  • Julie M. Hansen
  • Published By:
  • ISBN-10: 1119104157
  • ISBN-13: 9781119104155
  • DDC: 658.85
  • Grade Level Range: College Freshman - College Senior
  • 384 Pages | eBook
  • Original Copyright 2015 | Published/Released June 2017
  • This publication's content originally published in print form: 2015

  • Price:  Sign in for price



This resource rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Motivating today's buyers to pull the trigger on a new deal requires a certain set of skills, and this straightforward text guides you through what you need to know to create and deliver compelling presentations. Pulled from examples and experiences of thousands of actual sales presentations, the information in this innovative resource offers the tools and tips you need to keep your leads engaged from hook to call to action.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Contents at a Glance.
Table of Contents.
Getting Started with Sales Presentations.
1: Embracing the Future of Sales Presentations.
2: Discovering What You Need to Know Before You Begin.
3: Tailoring Your Value Proposition to Fit Your Audience.
Building a Blockbuster Presentation.
4: Structuring a Persuasive Presentation.
5: Unleashing the Power of a Strong Opening.
6: Ratcheting Up the Tension as You Build Your Case.
7: Creating Closings That Make Your Prospect Take Action.
8: Crafting Your Agenda, Intro, and Company Overview.
9: Designing a Winning Presentation.
Delivering an Impactful Presentation.
10: The Presenter's 3 Cs: Credibility, Connection, and Confidence.
11: Leveraging Your Voice and Body for Impact.
12: Increasing Emotional Engagement through Storytelling.
13: Managing — and Surviving —Stage Fright.
The New Rules of Engagement: Interacting with Your Audience.
14: Engaging and Managing Your Audience.
15: Handling Objections Like a Pro.
Focusing on Special Types of Presentations.
16: Presenting as a Team Sport.
17: Mastering Web Presentations.
18: Delivering a Product Demonstration That Drives Sales.
19: Adjusting for Specialty Presentations and Audiences.
The Part of Tens.
20: Ten Ways to Recover from Presentation Disaster.
21: Ten PowerPoint Tips You Must Know.
22: Ten Things You Need to Know When Presenting with Your Tablet.
About the Author.
Author's Acknowledgments.