Inside Indian Business Mind: A Tactical Guide For Managers, 1st Edition

  • Katherine C. Zubko
  • Raj R. Sahay
  • Published By:
  • ISBN-10: 0313378304
  • ISBN-13: 9780313378300
  • DDC: 658.4
  • Grade Level Range: College Freshman - College Senior
  • 180 Pages | eBook
  • Original Copyright 2011 | Published/Released January 2012
  • This publication's content originally published in print form: 2011

  • Price:  Sign in for price



There is enormous opportunity for companies that want to sell to India's one billion consumers or partner with Indian companies. This title can help Western business people enter the Indian market, make the best use of Indian labor and manufacturing facilities, and create and develop successful, long-term business relationships.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Introduction: Entering the Market.
1: In the Land of Curry: An Age-Old Cuisine.
2: A Recipe for Business Success: The Most Important Ingredients.
3: Ingredient 1: Hospitality.
4: Ingredient 2: Role Expectations.
5: Ingredient 3: Business Caste or Hierarchy.
6: Ingredient 4: Project Process and Management.
7: Ingredient 5: Leadership and Teamwork.
8: Ingredient 6: Risk and Action.
9: Ingredient 7: The Pursuit of Wealth.
10: Ingredient 8: The Original Business Contract.
11: Ingredient 9: Nonconfrontational Negotiation.
12: Ingredient 10: Cultural Views of Time and Space.
13: Ingredient 11: Women in the Workplace.
14: Seasoned to Perfection, or How to Mix your Ingredients with Success.
Facts About India: Menu Options.
About the Authors.